Apple is rumored to be working on its own generative AI chatbot, called "AppleGPT."

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The chatbot has been used internally at Apple but not released to the public yet.

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In-house chatbot assists Apple staff in creating prototypes and providing data-based answers.

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Apple is considering using generative AI to enhance internal chatbot services. Apple is cautious due to GPT's tendency to make mistakes.

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CEO Tim Cook highlighted the need to address AI-related issues during an earnings call. Apple approaches AI plans with caution, unlike Google and Microsoft.

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