A fundamental aspect of any email marketing endeavor involves segmenting your audience.
The subject line of an email plays a vital role in determining whether it captures attention or languishes in the spam folder unread.
Top fintech marketing firms utilize technologies to gather subscriber data and use it for enhanced personalization.
Fintech marketing firms incorporate drip campaigns into their strategies to interact with customers over time
A/B testing is an extensively used method where different versions of an email are pitted against each other to determine which resonates best with the recipients.