Lionel Messi’s move to Major League Soccer (MLS) with Inter Miami CF has ignited a remarkable surge in ticket demand and prices for late-season games in the U.S. On the secondary market, ticket prices for these games have risen by over 1,700% compared to the previous year. Messi’s signing with Inter Miami, which includes a lucrative contract and equity stake in the team, has captured the attention of fans and boosted interest in both the team and MLS as a whole.
The impact of Messi‘s arrival is evident in various aspects. Subscriptions to the “MLS Season Pass” on Apple TV have doubled, the team’s Instagram following has skyrocketed from 1 million to 14 million, and there has been strong demand for Messi-branded jerseys, leading to delayed delivery of orders. Notably, ticket prices for both home and away games have seen dramatic increases.
For home games, average ticket prices on the secondary market have surged from $152 to $864 since Messi’s signing, marking a 468% increase. Away games, particularly in larger markets like New York and Los Angeles, have experienced even more significant price hikes, with average ticket prices for all remaining away games combined up by 1,002% compared to the previous year.
The impact on specific games is striking. For instance, an upcoming game against the New York Red Bulls has seen the average ticket price jump from $90 to $1,674, a staggering 1,760% difference. Similarly, a match against Orlando City SC has seen average ticket prices rise from $97 to $1,755, a 1,709% difference.
Even the least expensive seats have been affected, with the lowest-cost tickets for various games experiencing substantial price increases. Messi’s presence in MLS has evidently transformed the ticket market, reflecting the superstar’s immense draw and the significant boost he has brought to the league’s profile and popularity.
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