Technology in every sector continuous to evolve and changes the aspect of the industry. In supply chain market new requirements, new technology is now different than it was even few years ago. Modern technology like Artificial Intelligence is coordinating the process of goods from ordering to delivering at the door step of the customer. This cutting edge technology provides instant service to consumer. Where technology knocks every sector of logistics, it’s necessary for logistic to provide the required quantities of goods efficiently at the right place in the right order at the right time.
New competitors are raising the bar with new ideas for better customer service with digital implementation, which is revolutionizing the logistic sector. Omni channel is one of the modern approach for sale that seek to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device. These systems connect with multiple channels, allowing customers to pick up where they left off on one channel and continue the experience on another.
Warehouse and companies are producing lots of data, allowing an easy method of direct shopping and promise for reliable service. These massive data can help to understand the customer’s future approach according to customer’s past choices.
Logistic is the growing industries, which is facing numerous changes. These are some of them with major impacts:
Artificial Intelligence (AI): Changing the Course in Logistics
In an increasingly competitive and complex business world, companies are getting digitized and adding AI to their systems. These system needs to be operated carefully. The most considered automation in industry sector is Cognitive Automation. Cognitive Automation is an intelligent business process system, automation using a combination of AI and robotic process automation (RPA), adopting these process robots take care of repetitive task and humans can handle the interpretation and decision making.
These systems can help Logistic industry fundamentally shift its operating model from reactive actions and forecasting to proactive operations with predictive intelligence. It can predict network management, Demand and capacity planning, Risk management, Route optimization with analyzing past experiences.
Now relation between logistic providers and customers is changing. For most consumers, the interaction with a company starts at checkout with an online retailer and end with a successful delivery or sometimes a product return. There is very small window for retailers and company to get complete the whole operation. In that situation a smart auto operative would be a big relief for the companies.
For touch points business with logistics providers are characterized by long-term service contracts, service level agreements, and the operation of complex global supply chains. AI can help personalize all of these customer touch points for logistics providers, increasing customer loyalty and retention.
Data Solutions: Key to Get One Step Ahead
In present time warehouses are gathering lots of data on processing the supply. Due to increase of demand and fast supply a warehouse has to be more flexible. Technology has doubled the data warehouses were producing before. Data increases when the internet comes into the picture. With that kind of massive data it is natural to have problems to operate flexibly.
If properly identify and gather all the data systematically, this data can help to engage predictive analytics. Predictive Analytics is the process to analyze the data which is gathers in warehouse operations, customers and clients to spot trends, desires, and preferences at a macro level. The goal of the predictive analytics is to ensure the customer has perfect shopping experience they want.
“Huge players like Amazon, Costco, Target, and Walmart are already investing billions in big data as part of their efforts to dominate (or perhaps, just survive), the incredibly competitive retail environment”. Jon Markman, Forbes.
Omni channel fulfillment: Enhancing The Shopping Experience
Recently the face of retail has changed completely. Today’s digitally connected consumers are now much more empowered and well informed than ever before, here rise the concept of “Omni-Channel Shopper”. The word Omni means “all: in all ways, places, etc.” and “without limits”. Omni channel is acquiring market with the customer preference policy. It concentrates on providing effortless way to shop.
Logistics and supply chains are the backbone of every Omni-channel strategy. They are the key enablers to consistently and cost-effectively deliver personalized service and flexible fulfillment. Every retailer is facing challenges in the digital world. Shopping through the mobile, computer increases the expectations of the consumer. With constant growth of the consumer’s expectation consumers have tendency to get what they want, where they want and in the manner they prefer. It changes the whole scenario around the globe, with online shopping demands equals to instant delivery which pressurize the retailers as well as the provider.
In past logistic is an organized optimal process, structure, system and network for the operation. Modern Logistics is more about technology and good strategy. The popularity of ecommerce and online shopping there has been an additional pressure on logistic provider. The constant changing technology makes it more competitive than it is ever before. Profit consumption based on technology preference, adaptability, reduced cost and customer satisfaction.