The Power of Purpose
Purpose directly affects financial gains within a company. If you do not have a clear purpose for your product or service, one won’t know that they need what you offer.
To grow in business, you must have a positive impact on your customers. This starts with the initial hello to their final day with you. Your clients will catch on if you’re in business for the right reasons, and when they realize that you are, others will follow. There are many ways this can be accomplished in your office.
In my professional experience, leading with purpose and passion is the fastest way to success. The first and easiest thing one can do is switch your focus from how much money one makes to how many people you can directly impact in their lives. The change in mindset will forever change your way of doing business and will only assist with your growth.
In my opinion, it is best to be in business with the purpose of positively changing one’s life. Follow your heart, always do what is right, and strive every day to impact your clients with a solution, and financial success will follow.
Erika Jordan Pioneering with a Purpose
Erika started her career as a Hyperbaric Chamber Operator at a private hyperbaric oxygen facility in Delray Beach, FL. Spurred on by her passion for helping patients heal, she quickly rose to become the Facility Manager and Safety Director there.
Erika then moved closer to her hometown, near Orlando, to be with her family. While in Central Florida, she ran multiple hospital-affiliated facilities as their Senior Hyperbaric Safety Specialist.
After working in a hospital setting, Erika soon realized the disadvantages that those centers presented. At those facilities, she was limited to only treating 14 insurance-approved indications, meaning that many patients had to be turned away from receiving HBOT treatment for not falling within their narrow treatment guidelines.
With the experience she’d gained from working in a private clinic, Erika turned her frustration at the lack of treatment opportunities into the goal of offering HBOT to all patients in a cost-effective manner.
Erika had always dreamed of opening her hyperbaric facility. With this goal in mind, she opened the Hyperbaric Healing Treatment Center in 2017 to offer hyperbaric oxygen therapy for any patient who needs treatment.
Since the beginning, the Hyperbaric Healing Treatment Center has seen remarkable growth, evolving from a team of two to eight full-time employees, establishing two locations, and featuring six state-of-the-art hyperbaric chambers.
She believes that healing patients is her calling, and she’s committed to upholding the highest safety standards in hyperbaric medicine and inspiring her team each day to provide the best possible care to their patients. Erika has also championed important partnerships with several organizations—including multiple nonprofits that help veterans—to make treatment accessible to all.
- Article Credits: Erika Jordan, Owner and Director
