Curiosity and a hunger for knowledge are essential traits for anyone venturing into the field of marketing strategy. This philosophy has been at the heart of Markivis‘ journey, driving the company from its inception to becoming a trusted partner for some of the largest IT organizations.
With a deep focus on delivering innovative, data-driven marketing solutions, Markivis helps businesses grow while boosting their brand visibility. Their expertise extends beyond traditional marketing to include employer branding, a vital component for multinational companies aiming to attract and retain top talent.
What sets Markivis apart is the seamless fusion of industry insights, technological innovation, and a highly personalized approach—qualities that create value for clients and are challenging for competitors to replicate.
Markivis prides itself on being a thought leader in the industry, and it is consistently recognized for its innovative approach and commitment to excellence. The accolades include:
- Company of the Year 2023-2024 by The Brand Street Magazine.
- Most Successful Business Leaders to Watch by The Enterprise World.
- Digital Agency of the Year Award at the Indian Leadership Summit & Awards hosted by The Business Fame.
- Best Companies to Work For 2023 by The Business Fame.
- Most Promising Business Leaders of the Future 2023 by CIO Times.
- Top 10 Innovative CEOs to Watch in 2024 by Business Success Story Magazine.
Detailing Markivis’ journey, achievements, and success is Amit Khanduja, Founder and CEO in this exclusive interview with the CIOLook India team.
What was your inspiration behind venturing into the marketing industry?
The inspiration behind venturing into the marketing industry stemmed from a clear vision to address the growing gap between traditional marketing approaches and the evolving needs of the B2B sector, particularly within the IT industry. There existed a significant demand for digital marketing agencies that could effectively cater to large multinational companies undergoing digital transformation. Traditional marketing methods were no longer sufficient to meet the dynamic challenges faced by these companies.
With extensive experience and a deep understanding of both the B2B landscape and the critical role of employer branding in the modern business environment, Markivis was introduced. This insight was pivotal in establishing Markivis, with a mission to offer innovative and tailored solutions that not only address the marketing challenges of our clients but also embrace the latest trends in AI and technology. Since its inception, Markivis has grown into a trusted partner for some of the largest IT organizations, delivering innovative, data-driven marketing solutions that drive business growth and enhance brand visibility.
What are the USPs that make you stand out as a leading marketing agency?
Markivis stands out as a leading marketing agency due to several unique selling propositions (USPs) that differentiate us from competitors. Firstly, our deep specialization in the B2B sector, particularly within the IT industry, allows us to develop highly customized and effective marketing strategies that address the specific needs of our clients. This niche expertise is complemented by our proficiency in employer branding, which is crucial for multinational companies looking to attract and retain top talent.
Another significant USP is our integration of advanced technologies like artificial intelligence (AI) and automation into our marketing strategies. By leveraging AI, we can optimize campaigns, personalize customer experiences, and utilize predictive analytics for better decision-making. This technological edge ensures that our clients benefit from cutting-edge solutions that drive measurable results.
Additionally, our ability to craft personalized, data-driven strategies tailored to the unique needs of large multinational corporations sets us apart. Our long-standing client relationships and a team constantly evolving with the latest trends ensure that our solutions are not just services but strategic partnerships that deliver sustained growth. This combination of deep industry expertise, technological innovation, and a highly customized approach cannot be easily replicated by competitors.
What kind of modern services do you provide to your clients?
Markivis offers a comprehensive range of modern services designed to enhance brand visibility, employee engagement, and business growth for our clients, particularly in the highly competitive IT industry. Our core services include:
- Digital Marketing: We develop and execute data-driven digital marketing strategies that increase brand awareness, drive website traffic, and generate high-quality leads. Our services encompass SEO, PPC, social media marketing, content marketing, and email marketing.
- Employer Branding: We help organizations build a strong employer brand that attracts and retains top talent. Our services include employer value proposition (EVP) development, employee engagement strategies, and employer branding campaigns.
- Marketing Communications Consulting: We provide strategic marketing communications consulting to help clients effectively communicate their brand message and value proposition to their target audience. This includes crafting compelling narratives, media relations, and crisis communications.
- Account-Based Marketing (ABM): Our ABM services are designed to create highly personalized marketing campaigns targeted at specific high-value accounts. This approach helps clients build stronger relationships with key decision-makers and drive higher ROI.
By leveraging AI and emerging technologies, we ensure that our marketing solutions are innovative and effective, helping our clients stay ahead in the ever-evolving digital landscape.
What were the initial challenges after venturing into this sector, and what are the challenges now? How do you overcome them?
The initial challenges we faced after venturing into the digital marketing sector included establishing a unique position in a highly competitive landscape and gaining the trust of large multinational clients. Differentiating ourselves from established players and proving our capabilities required a strategic approach and a strong value proposition.
As the industry dynamics continue to evolve, the challenges we face now revolve around staying ahead of rapid technological advancements and integrating these innovations into our strategies. The digital marketing landscape is constantly changing, with new tools, platforms, and techniques emerging regularly. Keeping up with these changes and ensuring that our team is well-equipped to leverage them is a continuous challenge.
To overcome these challenges, we place a strong emphasis on continuous research and development (R&D). By investing in R&D, we stay ahead of industry shifts, particularly in areas like AI-driven marketing automation and data analytics. This allows us to refine our digital marketing and employer branding solutions, ensuring we deliver cutting-edge, result-oriented campaigns for our clients. Additionally, fostering a culture of innovation within our team helps us remain adaptable and responsive to new trends and technologies, ensuring our clients benefit from the most effective and innovative marketing approaches.
As an experienced leader, how do you see technology transforming the industry, and how is your company embracing the change?
Technology is transforming the marketing industry by enabling precise targeting, personalized experiences, and data-driven decision-making. AI, machine learning, and data analytics are providing marketers with powerful tools for campaign optimization and consumer behaviour prediction. At Markivis, AI and data analytics are integral to strategies, enhancing campaign performance and personalization. The company also explores automation and advanced marketing tools to provide clients with cutting-edge solutions. Their adaptability and commitment to continuous learning ensure that clients benefit from the most effective marketing approaches.
Your leadership style is recognized as a driving force behind Markivis’ success. Can you share your approach to leadership and team building?
My leadership style focuses on fostering collaboration and innovation. I empower my team, promote continuous learning, and encourage open communication. At Markivis, team building involves nurturing talent, recognizing achievements, and offering professional growth opportunities. Creating an inclusive and supportive environment ensures that every team member feels valued. Regular team-building activities and training programs help strengthen dynamics and align individual goals with the company’s vision, fostering a culture of accountability and innovation.
What advice do you have for aspiring marketing strategists?
For those venturing into marketing strategy, it’s important to stay curious and continually seek knowledge. The marketing landscape is always evolving, so adaptability is key. A few tips include:
~Build a Strong Foundation: Understand both traditional and digital marketing principles.
~Embrace Technology: Utilize AI, data analytics, and automation to enhance marketing efforts.
~Know Your Market: Develop solutions that address real problems to stand out and build lasting client relationships.
~Prioritize Integrity: Trust and credibility are crucial; always prioritize a customer-centric approach.
~Stay Resilient: The field is competitive, but challenges offer opportunities for growth.
How do you envision the future of your agency?
Markivis plans to expand its capabilities and services in line with the evolving digital marketing landscape. Future goals include:
*Enhanced AI Integration: Deepening the use of AI for data-driven strategies.
*Expanded Service Offerings: Broadening the portfolio to include emerging digital trends.
*Global Expansion: Reaching new international markets.
*Innovative Solutions: Developing cutting-edge solutions for personalized marketing and advanced analytics.
*Sustainability and CSR: Focusing more on sustainability and corporate social responsibility, integrating these values into marketing strategies.
