Suzie Yorke
Suzie Yorke

Suzie Yorke is on a mission to bring healthy foods and good fats back. At 50, this Quebec-born, Ontario-based mom of four kids saw a need for a good-fat grab-and-go bar for fitness enthusiasts such as herself. An eleven-time Ironman competitor and yoga practitioner, Suzie spent years adhering to a low-fat diet only for her health to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and her health improved within months.

While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient and tasty low sugar snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, she borrowed money from her daughter’s university fund and, within 12 months developed and launched Love Good Fats, a family of delicious, low-sugar foods and snacks loaded with good fats.

Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100million in Gross Revenues in a little over 3 years with sales in the largest retailers across Canada and the US. Love Good Fats quickly became one of the fastest-growing bar brands in North America. As a 25-year veteran of the CPG industry, Suzie has worked at brand building companies such as Procter & Gamble, PepsiCo, Kraft, Heinz and Weight Watchers.

She also worked at two hyper growth Start-ups prior to creating her own rocket ship success story brand, at age 50. She is moreso a unique, later blooming entrepreneur, who utilized her accomplished marketing background, personal journey, and deep devotion and passion for health, to drive towards her Mission to spread the word that fat is back, and sugar is out!

Suzie is now on her second Start-up and launching FourX Better ChocolateTM, This new brand is about to change how we think about chocolate: it’s the world’s first Bean-to-BarTM, Fair-TradeTM functional chocolate Bite, with 0g of Sugar added, that is also providing your daily dose of vitamins, minerals, adaptogens and supplements.

Suzie became enamored with chocolate from Ecuador given it’s so delicious with cacao that is 100% Single Origin, Bean-to-BarTM and Fair TradeTM, grown in small family gardens with cacao beans being infused with the scents of fruits and flowers, which is their secret to the claim of “World’s best cacao beans”. Suzie partnered with a small craft chocolate facility in Quito, Ecuador, that had spent five years of R&D on how to infuse the chocolate with Adaptogens, Vitamins, Minerals and Supplements and also adding MCT oil and coconut oil to bring health back to chocolate.

Suzie’s astounding success has been recognized with many business awards since launching Love Good Fats, including the 2019 WXN Top 100 BMO Entrepreneur Award, 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, The 2021 RevolutionHer Entrepreneur Role Model Award, the 2021 Globe & Mail Report on Business Top Growing Companies in Canada, placing in the coveted top #1 spot for 2017-2020 Revenues Growth, the Women of Influence Top 25 Women in Canada 2023 Award, the 2022 LGBT+ Business Advocate of the Year Award.

Suzie currently mentors other founders and supports many women-owned businesses, as well as LGBTQ+ and BIPOC founders.

www.thebetterchocolates.com www.thebetterchocolates.ca

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