The business consulting and services industry is constantly evolving, as businesses are always looking for new ways to improve their operations and achieve their goals. In this dynamic environment, innovation and growth strategies are essential for business consulting firms to stay ahead of the curve.
In this dynamic landscape where innovation and growth strategies are paramount, human2b emerges as a guiding light. Amira Aboushousha is the Growth & Product Innovation Lead of human2b, a pragmatic advisory boutique that specializes in providing innovative and customized marketing and CX strategies to B2B and B2C companies.
Amira’s expertise lies in helping businesses grow their customer base, increase brand awareness and improve customer satisfaction. She has a proven track record of success in a variety of industries, including fintech, payments and e-commerce.
Let’s delve into Amira’s journey and her experiences leading organizations!
Share your journey from Marketing leader to your current role and outline the challenges you conquered to attain your position.
My marketing leadership journey is a fusion of youth, unconventional insights and a “can-do” spirit. From cinema production roots, I brought creativity, adaptability and a fresh perspective. My age didn’t deter me, I embraced challenges, leveraging diverse experiences for innovation.
Shifting from cinema to marketing demanded mindset adaptation and I excelled via efficiency and frugality. Being a single mom further ignited my drive to excel. I’ve learned age doesn’t limit impact; fresh views yield groundbreaking results. Embracing change, staying true to the vision and learning, I founded “human2b” for innovative, authentic-focused marketing in the dynamic business realm.
With a transformative leadership role in marketing, I’ve reshaped the landscape through key focus areas:
- Strategic Innovation: I challenge norms with creative problem-solving, nurturing resonant connections for higher engagement and loyalty.
- Human-Centric Marketing: I redefine success through authentic connections, elevating experiences and reshaping business-customer relationships.
- Cross-Industry Collaboration: My diverse insights break industry barriers, driving innovation through cross-sector collaboration.
- Ethical Marketing: Advocating transparency and values, I foster trust and lasting relationships, aligning businesses with ethics.
- Digital Transformation: Leveraging tech potential, I craft impactful strategies in AI, automation and immersive experiences.
- Thought Leadership: Sharing insights via articles, speeches and mentorship equips others to navigate the evolving field.
- Cultural Diversity: Multicultural background enables cross-cultural campaigns, fostering connections that transcend borders.
- Purpose-Driven Marketing: By linking brands to meaningful causes, I drive positive societal impact and brand equity.
- Resilient Teams: Cultivating adaptable, collaborative teams, I drive change and results as a leader of leaders.
Tell us more about your company and its mission and vision; how does it thrive towards enabling advancements in the dynamic business arena?
At human2b, we aim to redefine how businesses approach marketing by placing human connections and authentic experiences at the forefront. We’re not just a marketing advisory boutique; we’re a catalyst for meaningful change in the business world. Our vision is to create a future where customer-centricity, ethical values and the power of genuine relationships guide every business decision.
Our approach is centered around understanding customer needs and emotions and creating strategies that add value to their lives. We hold ourselves to the highest standards of professionalism and ethical conduct, being transparent in all our interactions. We build partnerships with our clients, ensuring their voices are heard.
Our company adapts to changes, leverages emerging technologies and focuses on human connections to redefine marketing. We prioritize transparency, trust-building and social responsibility, aligning with the values of conscious consumers. We empower our clients with the knowledge and tools they need to effectively understand and execute our strategies, contributing to sustainable growth.
Enlighten us on how you have impacted the sector through your expertise in the market.
I believe in purpose-driven marketing, where businesses align their values with their marketing efforts. By connecting brands to meaningful causes, I enable businesses to contribute positively to society while building brand equity. As a leader of leaders, I build resilient teams that thrive in dynamic environments by fostering a culture of collaboration, continuous learning and adaptability.
My impact on the sector stems from a holistic approach that embraces innovation, authenticity, ethics and empowerment. I champion strategies that prioritize people, purpose and progress, contributing to a marketing landscape that’s innovative, socially responsible and driven by genuine connections.
Describe in detail the values and the work culture that drives your organization.
At human2b, authenticity is paramount in client interactions. Ethical prosperity drives our transparent, integrity-driven approach. Pure dealings, based on fairness and honesty, guide all transactions. Real value exchange fosters mutually beneficial relationships, emphasizing quality services. The clarity in exchange is key, ensuring informed and contented parties. These principles shape our commitment to transparent, honest and mutually beneficial relationships with our clients.
Our Core Values:
- Authenticity: We believe in authenticity as the cornerstone. Our strategies prioritize genuine interactions, fostering connections that go beyond transactions.
- Innovation: Innovation drives us to push boundaries and find creative solutions. We blend innovation with tried-and-true principles to craft strategies that resonate with modern audiences.
- Empathy: Understanding the needs and emotions of customers is central to our approach. By empathizing with their journeys, we create strategies that add value to their lives.
- Integrity: Ethical conduct and integrity are non-negotiable for us. We hold ourselves to the highest standards of professionalism and transparency in all our interactions.
- Collaboration: Collaboration is in our DNA. We work closely with our clients, building partnerships that ensure their voices are heard.
These principles drive our interactions, decisions and work, fostering a thriving space built on relationships and universal values.
Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful?
Here at human2b, we’re keenly aware of the breakneck pace at which technology is advancing. That’s why we stay up-to-date with the latest technological developments and utilize them to craft cutting-edge solutions that are tailored to meet the ever-evolving demands of today’s marketplace.
Our approach is highly strategic and data-driven, allowing us to create customized experiences that resonate with both our clients and their customers. By leveraging sophisticated data analysis techniques, we’re able to develop targeted strategies that effectively engage and inspire loyalty within specific audiences. Adapting to dynamic business landscapes, we drive innovation:
- Human-Centric Approach: We prioritize authentic relationships and resonant experiences over mere product pushing.
- Data-Informed Insights: Data shapes our intuitive, trend-aligned strategies.
- Cutting-Edge Technology: AI, immersive tech – our solutions match the digital era.
- Ethical Marketing: Trust, transparency and values drive our strategies.
- Continuous Learning: Staying ahead via trend tracking and adaptation.
- Empowerment: We educate clients on strategy execution
- Positive Impact: Our value-centric connections foster growth.
In a tech-transformed world, human2b’s mission is redefining marketing.
What, according to you, could be the next significant change in the global marketing industry? How is your company preparing to be a part of that change?
Anticipating a pivotal shift in global marketing, human2b embraces authentic connections and experiences. As tech advances, discerning, value-driven consumers seek genuine, personalized interactions. Positioned at the forefront, we champion this change. Centered on human connections, our strategy nurtures brand-customer relationships.
Data-driven personalization fosters understanding, aided by AI without losing humanity. Pioneering immersive content captivates via AR and virtual experiences. Trust thrives through ethical transparency, while security remains paramount. Agile in evolution, we foster learning and storytelling, empowering lasting brand-audience bonds in this transformative era.
What would be your advice to budding leaders who aspire to venture into the marketing industry?
Achieving excellence in marketing demands authenticity and a hunger for learning, especially during challenges. Central to success is the personal connection with your audience. Understand their needs and tailor your brand’s message for resonance.
By prioritizing your audience’s desires, lasting impact and success follow suit. Keep them central, never straying from your goals. This ensures your marketing strategy thrives and leaves a remarkable impact.
