Bluestone National Park Resort, Pembrokeshire, marked a major milestone following its nomination as Best Small Company for UK Parks and Lodges Holidays at the British Travel Awards 2024. This prestigious win further underlines Bluestone’s outstanding customer commitment to delivering unforgettable family holiday experiences across its 500-acre resort in the heart of the Pembrokeshire Coast National Park.
Bethan Rees, Bluestone’s Head of Marketing: “We are completely over the moon to receive this award. This is testament to the effort and dedication of everyone involved here, who work throughout the year to deliver magical and memorable experiences for families. We are incredibly thankful to every guest for voting for us and to those who return year after year.”
Rees further emphasized the importance of the win by pointing out that other finalists are of high caliber, which just adds meaning to the award because it speaks to the resort’s ongoing infrastructure investment, the talented team, and its efforts towards environmentally friendly tourism practices. As Bluestone succeeded, it reflected its continuous efforts in surpassing guests’ expectations while still contributing positively to the community.
Bluestone also received recognition earlier this year for ranking as one of the UK’s top holiday destinations and the highest-rated resort in Wales, further cementing its reputation as a leading destination for families.
The British Travel Awards are, actually the largest consumer-voted awards programme in the UK that celebrate the best of the travel industry.
The victory of Bluestone in the Best Small Company category, therefore, shows the resort continues enjoying enduring popularity and loyalty from its guests.
Employing over 800 people, Bluestone is one of the largest employers in West Wales and remains deeply committed to supporting its workforce and local community. The resort offers wide-ranging training and career development opportunities through its People Services team and the Bluestone Academy and actively supports local initiatives through the Bluestone Foundation.
The latest accolade cements Bluestone’s position as one of the UK’s premier destinations for family holidays – leading in visitor satisfaction as well as community engagement.
