Dr. Fred Cooper: A Remarkable Gamechanger in Network Marketing

Dr. Fred Cooper | CEO & Founder | Ariix
Dr. Fred Cooper | CEO & Founder | Ariix

Network marketing is the new big thing in today’s business sectors. Comprehending and efficiently leveraging its potential for a greater good paves the way to success for many individuals and organizations. Meet Dr. Fred Cooper- Founder & CEO of ARIIX, who understands the significance of such marketing and has attained many milestones along his path. He is a respected leader with a talent for creating lucrative opportunities globally. Being a true innovator and direct sales forerunner, Fred perceives opportunities and has the unique ability to create revolutionary business models that benefit the independent business owners—like the industry-first TM and patent-pending ACTIV8 Compensation Plan. ACTIV8 is well known and coveted in the industry, and the unique brain-child of Fred Cooper! 

Dr. Fred Cooper received his PhD in Business and Statistics and taught for 17 years as a professor at the University of Utah. He is also the original founder of the Center for Entrepreneurship at the university. The direct selling industry first piqued Fred’s interest while he was teaching an advanced statistics class to an accountant whose firm conducted business with a publicly traded direct sales company. He realized that working for a direct sales company has the ability to expand one’s perception of business opportunities, and he welcomed the challenge of creating a compensation plan that could truly be rewarding and unique.

Global Recognition 

Today, with more than 20 years of industry experience, Dr. Fred Cooper is one of the world’s foremost experts in the managing of direct selling companies, emerging as a pioneer with a knack for spotting inefficiencies and then fixing them. In 2018, Fred became one of only 40 recipients worldwide to receive an honorary professorship from the University of International Business and Economics in Beijing, and membership in the Chinese Academy of International Trade and Economic Cooperation. As a recipient of this distinctive award, Fred is counted among an elite group of highly successful international leaders. Through these appointments, he is highly valued as a results-driven visionary for his contributions toward resolving commerce issues in the global marketplace.

Being a world-renowned speaker and award-winning businessman, Fred’s industry presence has earned him the title of Top CEO in the World by Business for Home—the leading industry publication. He was recently named Transformation Leader of the Year in the CEO World Awards, and has been featured in myriad publications and news segments, including Performance 360, ABC4 “Good Things Utah,” The CEO Views, CIO Bulletin and Insights Success, to name a few.

What is Direct Selling? 

Direct sales is selling at its purest form — it’s selling products directly to the consumer in a non-retail environment. In direct sales, independent representatives market products in a variety of ways, ranging from home parties to websites, one-on-one meetings, etc. The direct selling industry — also known as network marketing — features an independent business model which entrepreneurial-minded people can utilize to build their own business with low start-up and overhead costs.

Disruptive by Design®, ARIIX is a direct selling company founded in 2011 by Dr. Fred Cooper and six other professionals — each having achieved professional acclaim in their respective areas of expertise. This group of seven founders set out to create something different — and truly disruptive to the direct selling industry.

These leaders saw an opportunity to create an environment where the average person has a chance to succeed. Their goal is to transform the direct selling industry and transform lives, starting with innovative practices and a Representative-first approach that disrupts the status quo.

The ARIIX Bill of Rights 

It’s hard to identify just one attribute that makes ARIIX stand out the most from other direct sales companies. But perhaps at the top of the list of industry-disrupting innovations is the ARIIX Representative Bill of Rights — an industry-first contract that provides ARIIX Representatives not only legal protection, but also a voice within the company, ranging from compensation plan changes to policies and procedures, as well as a share in company profits. ARIIX believes in the collective input of its Representatives and puts it in writing — something that no other direct selling company offers. With four patents pending, the Bill of Rights is the pinnacle of change in favor of the thousands of individual business owners that represent the company.

The ARIIX Products 

The ARIIX products are meticulously formulated to offer high-demand, efficacious brands that meet the ARIIX Seal of Approval — the gold standard that symbolizes the ARIIX pursuit of “best in class.” Contributing to ARIIX product development are the ARIIX Wellness and Athletes Councils. These councils are comprised of world-renowned nutrition, health and lifestyle experts that help to create brands on the leading edge of science and nature.

ACTIV8™ Compensation Plan — Patent Pending 

Offering Representatives a truly unrivaled opportunity, ARIIX — with the direction of Dr. Fred Cooper — created the ACTIV8 Compensation Plan. Voted the No. 1 compensation plan worldwide by Business for Home magazine, ACTIV8 boasts a payout of 50/50 for every company dollar made. This patent-pending compensation plan is leading change industrywide and bringing a more profitable opportunity to ARIIX Representatives across the globe.

Acquisitions and Mergers 

ARIIX continually seeks to add breakthrough product offerings and forward-thinking entrepreneurs to expand its groundbreaking opportunity around the world through a powerful acquisition strategy. The Representative-first focus, patent-pending compensation plan, ARIIX Lifestyle Perks program, and award-winning business-building tools and innovations create a high demand from direct selling companies all over the world who wish to join forces with ARIIX. This steady stream of industry leaders and Representatives joining ARIIX is just one of the unique factors that contributes to record-breaking profitability and industry-leading growth.

Forerunner’s of ARIIX 

Mark Wilson, President and Founder   Mark Wilson is responsible for transforming lives on a global scale, for innovating a multi-billion-dollar industry, and providing groundbreaking opportunities for thousands. The big-picture visions and an ability to recognize opportunities have had been his signature talents.

Being an entrepreneur at heart, Mark started his first business at age 20 and realized the amazing freedom it allowed him to determine his own success. His love for people and his enthusiasm for teaching others to unlock their potential is the reason for his passion for network marketing. He holds 20 years of industry experience building relationships and supporting representatives in the field.

He strongly believes in the importance of forging strong partnerships between the corporate office and ARIIX Representatives and always putting the needs of the Reps first. His unique, in-depth knowledge of the network marketing industry is a direct result of his extensive global travel, acting as the liaison between management and top leaders.

Jeff Yates, CFO and Founder

Jeff Yates is a CPA with a Master of Accountancy from Brigham Young University. He brings more than 24 years of financial and accounting leadership experience to ARIIX, having worked with successful institutions of every size and through every phase of its growth. He began his career by starting a sporting goods company with retail stores throughout Utah. He worked for several years with the public accounting firm of PriceWaterhouse, consulting with premier clients throughout the United States. As the Chief Financial Officer for Franklin Covey Stores in Salt Lake City, he was accountable for 185 stores in the U.S., Canada and Mexico. He was the Executive Vice President and Chief Financial Officer of Deseret Book, and later served as the CFO of USANA Health Sciences with responsibility for the company’s global financial performance.

Currently, Jeff is responsible for ARIIX’s financial reporting, accounting, tax, treasury, investor relations and human resources—but the most fulfilled aspect of his career is watching Representatives achieve their goals.

ARIIX Lifestyle Perks

ARIIX is not one to settle for ordinary. That’s why the company developed its Lifestyle Perks program — an all-encompassing rewards program that gives ARIIX Representatives exclusive access to rewards designed to help them achieve their ideal lifestyle. ARIIX Reps earn Reward Dollars every time they make a purchase with ARIIX, dollar for dollar. Reward Dollars can then be redeemed for ARIIX Lifestyle Perks: ARIIX Travel®, ARIIX Loyalty Shopping and ARIIX Diamonds™.

ARIIX Travel® 

ARIIX Travel makes it possible for ARIIX Representatives to explore the world. Using Reward Dollars, Representatives can access exclusive savings on travel — from more than one million hotels and resort properties with up to 90% savings, to flights, cruise packages, guided tours, car rentals and more! Plus, with the ARIIX Travel Referral Program, ARIIX Reps can share their Reward Dollars with friends and family and get CASH BACK when they book.

ARIIX Loyalty Shopping

The ARIIX Loyalty Shopping program rewards Representatives with exclusive insider savings on their favorite ARIIX products. Reps can choose to lower the price even further by cashing in Reward Dollars. This cost-saving rewards program provides budget-friendly access to the high-quality ARIIX products Representatives know and love.

ARIIX Diamonds™

In another revolutionary move, ARIIX partnered with a premier jewelry and gemstone wholesaler to bring its Representatives ARIIX Diamonds. Through this luxurious program, ARIIX Reps can redeem Reward Dollars for lavish jewelry featuring ARIIX-inspired designs, one-of-a-kind fine jewelry, charm bracelets, loose diamonds and even customized designs.

Riley Timmer, COO and Founder

Riley Timmer understands the significance of a little boost to help someone elevate their life from good to great. As Chief Operating Officer of ARIIX, Riley combines a decade of corporate financial leadership experience with a forward-thinking global vision to ensure ARIIX is a valued resource for those who desire to take their health and life from good to amazing! With a degree in economics from the University of Utah, Riley has worked in corporate finance, investor relations and international expansion leadership roles for the last decade.

As Riley leads ARIIX’s international expansion efforts, he finds great satisfaction in learning about the cultures, background and history of the company’s diverse world. Riley’s talent for understanding ARIIX Representatives and his passion for delivering exactly what they need.

Deanna Latson, CPO and Founder

Being a Chief Product Officer, Deanna Latson has had been the driving force behind the development of ARIIX’s revolutionary health and wellness products. Her passion and commitment to using only the highest quality ingredients from around the world makes the ARIIX Seal of Approval the industry’s gold standard.

Deanna is living proof that it’s possible to transform one’s life through proper education and nutrition. While she was in college, both of Deanna’s parents became ill with life-threatening diseases. It was after they experienced amazing transformations in their health, and Deanna improved her own health and wellness through wholistic means, that she decided to pursue a career in nutrition.

She has been involved in the field of health and wellness for more than 20 years and has served as a consultant, spokesperson, writer and guest lecturer for some of the largest colleges, universities and corporations in the world, including Smart Water and the American Heart Association. She is a sought-after motivational and NCAA grant-approved speaker. As a master communicator, Deanna serves as the liaison between the ARIIX Scientific Advisory Board and the field.

Impeccable Products to Rely On

Continually seeking to provide life-changing products with genuine and real-time results, ARIIX partners with world-renowned nutrition, health and lifestyle experts to deliver brands on the leading edge of what science and nature can offer. With an eight efficacious, result-oriented product lines, ARIIX presents a comprehensive and 360º approach to attain a better life, which are listed below:


Science-based supplements to cleanse, fortify and boost.”

The company states that Nutrifii is a premium collection of nine bioavailable supplements that include synergistic blends of vitamins, minerals, nutrient-dense superfoods, essential omega-3 fatty acids, and powerful enzymes to support extraordinary health and vitality. Designed for optimal absorption, carefully sourced and expertly crafted, Nutrifii is free of GMOs, gluten, soy, synthetic fillers and artificial colorants.


Through quoting—“The results speak for themselves,” the company emphasizes on the its product stating, Slenderiiz is an all-natural, gluten-free product line featuring game-changing drops that help curb hunger, increase energy and stimulate metabolism. These powerful drops work synergistically with nourishing shakes and boosts to help maintain lean muscle mass and bring out one’s inner beauty.


“Transcend time to reveal the true you.” The company also states that with Jouvé, beautiful skin doesn’t come at the high price of one’s health. Formulated with non-toxic and natural ingredients, Jouvé is a premium skin care line that delivers beautiful, radiant and youthful-looking skin. As the company is committed to using only pure ingredients without compromising on effectiveness, one might and will never find any parabens, phthalates, PEGs, gluten, synthetic fragrances or artificial colours in any of its skin care products.


“Creating beautiful lives.”

NuCerity provides dermatologist-recommended skin care products, which help create and maintain healthy skin using the latest research and technology, as well as a breakthrough nutritional supplement supporting anti-aging and the immune system. With NuCerity age-defying products, one can enjoy more options to maximize health and wellness at every stage of life!



“The perfect on-the-go urban companion.”

ARIIX addresses its exclusively engineered product, The Puritii Water Filtration System—a technological breakthrough in filter design. With this proprietary, portable water filtration system, enjoy safe, fresh, clean drinking water without the cost, environmental impact, or potentially harmful toxins of bottled or tap water. The Puritii Water Filter exceeds NSF and EPA standards, and uses a proven, proprietary two-part filtration process to filter out biological, chemical and emerging contaminants. This one-of-a-kind filter is included in a 25-ounce, eco-friendly TritanTM plastic bottle.


Breathe deep. Breathe easy.

ARIIX states that its high-capacity, 11-stage Puritii Air Purification System removes 99.99% of particulates, microbes and dangerous gases from one’s home and office. With its industry-leading lifetime warranty, rest assured family is protected from silent, invisible toxins.


“Clean never felt so good.”

Reviive personal care products cleanse away impurities without introducing new ones. This toxin-free line includes shampoo, conditioner, body wash, toothpaste and lip balm. The company’s clean and effective formulas contain natural cleansing and conditioning extracts straight from Mother Nature.


Nature and you in perfect balance”

Balanced to the last drop, ARIIX’s curated collection of Priime Essential Oil blends is designed to support health and well-being. Its proprietary blends include a defensive blend to help fight germs, a stress-relieving blend, a muscle-soothing blend and a relaxing night-time blend. Sourced from artisan farmers and indigenous soils, without the use of herbicides or pesticides, its oils are free from additives, bases, synthetics, fillers or gluten.


Exotic ingredient. Essential nutrition.

LIMU ultra-premium, liquid nutritional drinks contain a natural blend of tropical fruits, vitamins, minerals, amino acids and antioxidants, with no artificial flavours or colours. All LIMU products contain Fucoidan, a proprietary seaweed supernutrient that’s power-packed with beneficial properties shown to support body systems and promote optimal health. The latest addition to the LIMU product line also includes the BLU FROG® Advanced Energy Blend, enriched with powerful cognitive-enhancing nootropic supplements to help keep one razor sharp and focused while boosting one’s mental clarity, creativity and drive.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease,” disclaims ARIIX.

Wenhan Zhang, CIO and Founder

A master in all aspects of IT, Wenhan Zhang also possesses a deep understanding of the network marketing industry and is highly proficient in business analysis, enabling him to communicate fluently with Representatives in the field. Over the course of his exemplary career, he has implemented a revolutionary, award-winning commission structure and downline management system, led the flawless integration of numerous company mergers, and undertaken the deployment of new business intelligence and online service systems with categorical success.

Wenhan’s extensive knowledge encompasses all disciplines of IT functionality, including software, hardware, infrastructure and operations. He holds a master’s in Engineering from Ohio State University and was recently honored by the International Business Awards with the 2019 Gold Stevie® for IT Executive of the Year. Highly skilled at building revolutionary commission and down-line management systems, among his most recent creations is a sophisticated computing grid with multiple data centers in Asia and North America, providing a global system of high performance and scalability — just one example of the expansive genius he brings to ARIIX.   

Ian Chandler, CSO and Founder 

Ian Chandler possesses both an excellent understanding of the network marketing industry and a deep appreciation for multicultural traditions. His business acumen and cultural sensitivity is a tremendous asset to ARIIX and is especially apparent in his easy interactions with the company’s international Representatives.

Ian knows how to get results and loves to help others realize success in their financial dreams by leveraging passion and productivity into creating powerful organizations. With ARIIX, Ian has founded the perfect vehicle for combining his professional experience with his dedication to helping others reach their greatest potential.

Ian’s deep appreciation for the cultural heritage and wisdom that is abundant throughout the world is a perfect fit for ARIIX’s global vision of empowering humanity to reach its greatest potential. His command of the Chinese language and unique understanding of everything from compensation plans to customer relations perfectly aligns with the company’s goal to provide the right tools and support for every Representative in the way that best fits company’s market’s needs and trends.