Tesla CEO Elon Musk announced On Friday that the company will increase the cost of its driver assistance package, Full Self-Driving (FSD), from current $10,000 to $12,000 on January 17, for consumers in the USA only.
Musk wrote on Twitter, “Tesla FSD price rising to $12k on Jan 17. Just in the US. FSD price will rise as we get closer to FSD production code release.”
Musk replied to the question by a follower, “Monthly subscription price will rise when FSD goes to wide release.”
Tesla does not reveal its earnings reports regarding how many of its consumers pay for FSD up-front or for subscription to FSD each quarter. Therefore, it is not exactly clear how much a cost increase in the country could strengthen its margins in the future.
The Tesla’s FSD driver assistance package is marketed as Autopilot package and comes with all Tesla’s new vehicles.
Autopilot functionality includes automatic emergency braking, lane keeping and adaptive cruise control, forward collision warning.
Tesla’s FSD option is a premium package that covers Autopilot functions, automatic lane-changing, smart summon and stop light recognition. However, it does not currently allow cars to drive themselves with no driver intervention.
FSD Beta tier includes even highly advanced features.
On Friday, Musk said on Tweeter, “A new 10.9 release, updating FSD Beta, is nearing completion.”