Footwear Manufacturing Giant Introduces Self-Lacing Technology Shoes

Footwear Manufacturing Giant Introduces Self-Lacing Technology Shoes

Footwear Manufacturing Giant Introduces Self-Lacing Technology Shoes

Nike, a footwear manufacturing company based in Oregon, has redesigned its original Nike Huarache to Adapt Huarache shoes. The company is about to release its new product initially through its SNKR app and few selected retailers on 13 September, but it has refused to disclose the price of the product.

Nike has announced that the technology (FitAdapt self-lacing technology) used in the new series of shoes is much similar as of Nike Adapt BB shoes which the organization had launched in January this year at an initial price of $350.

The newly introduced technology works by accepting the command from Apple’s virtual assistant, Siri. By commanding any of the Siri supported Apple product, user can control the motor fitted in the connect pair of shoes to tighten and loosen the laces. User can simply command the connected Apple watch or iPhone by saying “Siri, Release My Shoes” to remove the pair.

This technology also supports different presets including tight fit and loose fit for different purposes, user can set the colors of the 2 LEDs fitted in the sole, and one can also set different color for different fit style. Nike also offers different presets for different activities and for different foot types as well.

In a release, Nike mentioned, “This makes the Nike Adapt Huarache a double-barreled revolution.” The company added, “First, it brings a storied franchise into the future. Second, and most significant, it propels Nike FitAdapt into the fast-paced, quick-shifting world of the everyday athlete — offering the personalized comfort needed in, say, the sprint to catch the bus, before seamlessly shifting fit as you settle into an empty seat with a sigh of quiet relief.”

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