Ford Motor Company is taking decisive steps to enhance its electric vehicle (EV) business, focusing on profitability, capital efficiency, and expanding low CO2 emission options for customers. The strategy involves adjusting its North American vehicle roadmap to accelerate EV adoption through lower prices and extended ranges. Ford will prioritize the launch of a digitally advanced commercial van in 2026, followed by two new advanced pickup trucks in 2027. Additionally, the company is realigning its U.S. battery sourcing plan to reduce costs and maximize production capacity, supporting both current and future EV models.
“We are committed to innovating in America, creating jobs, and delivering new electric and hybrid vehicles that significantly reduce CO2 emissions,” said Ford President and CEO Jim Farley. He highlighted that Ford, as the No. 2 U.S. EV brand, has learned valuable lessons about customer preferences and cost-efficient design, which have informed the company’s new strategic direction.
In response to competitive pressures from global EV markets, particularly from cost-efficient Chinese manufacturers, Ford is refining its approach. The company is shifting focus toward hybrids for its next generation of three-row SUVs and will take a $400 million non-cash charge for the write-down of assets related to previously planned all-electric models.
To improve profitability, Ford is accelerating U.S. battery production, qualifying for the Advanced Manufacturing Tax Credit, and reducing its capital expenditure on pure EVs from 40% to 30%. The next-generation EV rollout will begin with a commercial van at the Ohio Assembly Plant in 2026.
Ford’s strategic initiatives include a retimed launch of its next-generation electric truck, Project T3, to 2027, allowing for cost reductions through advanced battery technology. Ford will also introduce hybrid propulsion options in its F-Series Super Duty pickups, maintaining leadership in the truck market while offering customers a range of electrified options.
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