Fulfilment Startup Shorages Secures $1M Investment in Pre-Series A Round

Startup Shorages
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Shorages, a fulfilment startup based in the GCC, has announced the successful completion of a pre-Series A funding round, securing $1 million following its recent launch in the Kingdom of Saudi Arabia (KSA).

Offering a network of fulfilment centers, Shorages equips merchants with the necessary infrastructure to drive online sales across the GCC region. With fulfilment centers established in both the UAE and KSA, the company enables merchants to manage inventory and fulfil orders locally and internationally.

Positioned as an omnichannel logistics provider, Shorages provides merchants with the essential infrastructure to expand their business across both B2B and B2C channels. The company has already assisted numerous brands in distributing their products online and offline. Additionally, Shorages capitalizes on economies of scale to negotiate favourable terms with suppliers, passing on these benefits to its merchant partners.

The company places significant emphasis on bolstering its technological infrastructure. Shorages has developed a comprehensive warehouse management and order fulfilment system, serving as a centralized software platform for merchants. This system offers merchants complete visibility into their stock levels, order statuses, and overall sales performance. Furthermore, the software seamlessly integrates with various B2C channels such as Shopify, Sala, and WooCommerce, as well as popular marketplaces including Amazon and Noon. Additionally, the company deploys its own proprietary software across its fulfilment centers to enable staff to efficiently manage inventory and process orders.

The primary focus of the latest funding round will be on international expansion, with Shorages intending to establish more warehouses across the GCC region. With operations already established in KSA, the company aims to facilitate the expansion of brands into the Kingdom, effectively bridging the gap between the UAE and KSA.

The company is poised to become a prominent player in the GCC’s third-party logistics (3PL) ecosystem. Shorages’ CEO, Rayan Osseiran, states, “We’ve seen firsthand the GCC’s appeal as a burgeoning hub for brand expansion. Our goal is to leverage this positioning by serving as the essential logistics infrastructure for these companies. We’re thrilled to have Joa Capital join us in advancing our company’s vision.”

Leading the round is Joa Capital, through its S3 Ventures Fund. Abdulrahman Almousa, a partner at Joa Capital, remarked, “Joa Capital proudly backs Shorages in their recent Pre-Series A funding round, affirming our dedication to nurturing innovative enterprises poised to transform the commerce landscape in the GCC and beyond. This investment aligns with our mission of forging enduring partnerships with forward-thinking entrepreneurs to amplify their impactful solutions across the region, fostering a more interconnected and dynamic future.”