How to Select SEO Firms: What Businesses Need to Know


If you’re a small business looking to grow, you’re in luck. Around 70% of Americans intentionally shop small to support local businesses. That means potential customers are out there. So, what can you do to make sure they find your small business?

The key is a good search engine optimization (SEO) strategy. If you don’t have time to learn how SEO works on your own or you don’t want to create your own digital marketing strategy, it’s best to call on the help of a professional.

Read on to learn tips on how to select SEO firms to help you with these important marketing efforts.

Define Your Goals

Before you even start to think about researching options for SEO firms, you need to take some time to figure out what your SEO goals are. Are you hoping to increase the number of leads you get each month? Do you want to increase sign-ups or downloads by x%?

The more specific your goals, the more an SEO company will be able to develop a strategy to help you reach them.

Start Researching Potential SEO Agencies

Once you have a set of defined goals, you can start to look for potential agencies that can help you. If you have a professional network available to you, it doesn’t hurt to ask around for recommendations first. Otherwise, you can turn to the internet for guidance.

During your research period, visit a potential agency’s website to learn more about the services they offer. Then, check to see if they have case studies and/or reviews available on their site. This can give you more insight into the work they’ve done in the past and how they can help you. Click here for more information on how a proven SEO agency can deliver results.

Schedule a Free Consultation

Many SEO agencies are happy to offer free consultations to prospective customers. This is the perfect opportunity to get to know more about the agency and the people you’ll be working with if you choose to hire their team. This also gives you a chance to ask questions like the following:

  • How do you measure the success of a campaign?
  • How often should I expect to hear feedback about my SEO results?
  • Will I have a direct point of contact I can reach out to with questions?
  • What kind of reporting do you provide?
  • Can you provide me with a pricing quote?

Once you’ve met for your free consultation, you should have a good indication of whether the company is a good fit for your needs.

Review the Contract

Once you’re ready to make your final decision, you should receive a contract from the agency. Take the time to fully review it so you understand exactly what you’re paying for and what services the agency has committed to doing for your company and get more facts here If everything looks good, you can sign it and start your new SEO efforts!

How to Select SEO Firms

After reading through this brief guide with tips on how to select SEO firms, you’re ready to get started. By following the steps we’ve outlined above, you’ll be well on your way to improving your company’s SEO so you can reach more customers.

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