Casey Mayfield, the Senior Vice President of Justice and Public Safety at IDEMIA Public Security North America, boasts a rich array of experiences spanning law enforcement, retail security and emergency medical services. Casey’s journey with IDEMIA began humbly as a fingerprint technician delivering enrollment services for state programs in Illinois. Over time, Casey ascended through the ranks, overseeing diverse programs such as TSA’s Transportation Worker Identification Credential and Flight Training Security Program.
In 2021, Casey stepped into the leadership role of IDEMIA North America’s Justice and Public Safety business line. Here, she spearheaded the delivery of state-of-the-art hardware, software, and CJIS-compliant solutions to criminal justice and law enforcement agencies across the U.S. and Canada. Casey’s multifaceted background, including management training at a McDonald’s franchise and service as an emergency medical technician, boasted a profound understanding of operational dynamics and people management. With a career shaped by diverse experiences, Casey embodies IDEMIA’s commitment to excellence and innovation in serving the justice and public safety sectors.
Read on to learn more about Casey’s journey and role in innovating and shaping the Justice and Public Safety sector, including IDEMIA’s market leadership, growth, and dedication to customer satisfaction!
Ensuring Community Safety
Biometrics stands at the forefront of public safety, expediting criminal identification and aiding law enforcement in combatting crime and terrorism, thus ensuring community security. With over four decades of expertise, IDEMIA leads the provision of biometric solutions to the criminal justice and public safety sectors. Casey emphasizes, ‘Our solutions support law enforcement in identifying suspects securely and efficiently.’
IDEMIA’s Multi-Biometric Identification System (MBIS) streamlines biometric matching tasks for investigators, forensic examiners, and detectives. It autonomously searches various biometric data forms such as fingerprints, palm prints, and facial recognition, facilitating identity establishment and database searches. Casey notes, ‘MBIS integration with CCH systems and FBI NGI enhances accuracy and expedites processing times.’
Continuously enhancing offerings, IDEMIA ensures State and Local CJIS compliance through cloud-based deployments. The IDEMIA STORM ABIS™ product enables secure, cloud-native fingerprint searches for local law enforcement agencies. Additionally, IDEMIA’s Mobile Biometric Check empowers officers with on-the-go identification checks through smartphone cameras, employing advanced contactless technology for swift and accurate identification.
Trusted Technology Partner
‘Customers rely on us for cutting-edge technology,’ Casey emphasizes. ‘We help them harness this tech to maximize benefits.’ Leveraging extensive market knowledge, Casey’s team tailors solutions to meet specific customer needs effectively. Staying ahead in innovation is the priority.
Consistently acclaimed by The National Institute of Standards and Technology (NIST) for top-ranking algorithms, IDEMIA maintains its industry-leading position. This commitment to innovation ensures customers receive state-of-the-art solutions, further reaffirming IDEMIA’s reputation as a trusted provider of cutting-edge biometric technology.
Innovative Tech for Law Enforcement
‘IDEMIA unveils IDent 2.0, a groundbreaking handheld device revolutionizing suspect identification,’ Casey announces. It boasts an FBI-certified FAP-30 optical fingerprint sensor, a larger display with an optional touchscreen, extended battery life, and a rear-facing camera for suspect photo capture.
Dedicated to law enforcement support, IDEMIA prioritizes innovation for quick, efficient and safe suspect identification. ‘The IDent 2.0 ticks all the boxes,’ Casey affirms. This next-generation technology underscores IDEMIA’s ongoing efforts to equip officers with state-of-the-art tools, empowering them in the field for effective suspect identification and apprehension.
Ensuring Fairness and Accuracy
As U.S. states roll out mobile driver’s licenses (mDLs), the convergence of mobile ID technology with law enforcement is promising. Law enforcement agencies recognize the value of biometric technology, enabling on-the-spot fingerprint scans and database matching using mobile devices.
IDEMIA’s Mobile ID Verify App presents a compelling solution for law enforcement, offering quick and secure authentication of mobile IDs. ‘With features to view driver license information and erase personal data post-authentication,’ Casey adds, ‘this technology ensures secure identity verification.’ The advent of mDLs heralds a safer and more secure proof of identity, revolutionizing licensing procedures while enhancing law enforcement capabilities.
As states pilot mobile ID programs, the integration of IDEMIA’s Mobile ID Verify App holds the potential to streamline identity verification processes, fostering efficiency and security in law enforcement operations.
‘I’m also excited about the newly-released Department of Homeland Security’s (DHS)’s Strategic Plan 2024-2028,’ exclaims Casey. This transformative plan redefines DHS operations, focusing on enhancing customer experience and responsible AI use. Acknowledging AI’s prominence, Casey emphasizes the need for responsible algorithmic development.
Casey asserts, ‘As a leading technology provider, we uphold the responsibility to ensure fairness and accuracy in our algorithms, benefiting both customers and end-users.’ With advancements pushing technology beyond expectations, maintaining ethical standards is pivotal.
‘IDEMIA prides itself on exceeding the requirements around the National Institute of Standards and Technology (NIST’s) AI Risk Management Framework,’ declares Casey. This includes Algorithm Transparency, Algorithm Performance Over Time Versus Ranking at One Point in Time, Algorithm Performance Across Multiple Tests, Experience and Robustness in the Field, Security and Privacy, and Commitment to Developing Fair and Ethical Technology.
This dedication is evident in IDEMIA’s policies and daily practices, ensuring the security of individuals’ identity information. IDEMIA’s excellence is recognized through numerous accolades, including first-place rankings in NIST evaluations, DHS Rally and third-party tests. Casey adds, ‘Our algorithms consistently lead in accuracy and fairness, outperforming the top 20 algorithms in fairness metrics.’ IDEMIA’s consistent performance strengthens its position as a trusted leader in developing secure, ethical and high-performing AI solutions advancing the landscape of identity verification and protection.
Strategic Management of Product Life Cycles
Conversing on PL ownership, ‘We’ve placed significant emphasis on enhancing our product life cycle,’ asserts Casey. With government buying cycles often lengthy and technology evolving rapidly, it’s a perpetual challenge. Striving for balance across ideation, development and service phases, they navigate the complexities posed by these extended cycles. Continuous iterations in the market demand ongoing support and resources, prompting a dedicated focus on life cycle processes.
This approach is critical for risk management and mitigating long-term cost implications. By maintaining vigilance throughout the product life cycle, the company ensures resilience in adapting to technological landscapes while meeting the demands of government procurement.
Future-Proofing Identity
Biometrics brings out a number of possibilities to enhance public trust that haven’t been seen before. For example, digital fingerprint capture has evolved to greatly improve accuracy, speed and convenience, which is something businesses and consumers are starting to look for. The use of mobile payments is also increasing at a rapid rate.
Consumers are looking to take advantage of it instead of using physical cards, which is something that Casey foresees continuing to increase in the future. Law enforcement agencies are also increasing their use of biometric technology in the field and looking for new ways that are vital for security purposes.
Biometrics, cybersecurity and IDEMIA have two things in common—’ the goal to prove you are you and mitigate any risk to our customers or public safety.’ Biometrics and cybersecurity initiatives are about safety. IDEMIA is at the cutting edge of AI and machine learning technology that will support an evolving digital culture.
Casey states, ‘Our online personas will become second nature, and we will have digital credentials and mobile ways to validate identity without individuals ever having to leave their homes. We are prepared for what’s next and prime our technology to set the standard.’
Building Stronger Security
IDEMIA has multiple collaborative partnerships that enhance its position in the cybersecurity and biometrics field. ‘With over 60 years of service to government agencies in North America, we prioritize trust identity-related security.’ Partnering with Sheriff’s offices nationwide, IDEMIA enhances operational efficiency and officer safety through cutting-edge technology.
Maintaining ties with industry groups like SIA and FIDO Alliance, as well as CJIS-specific organizations such as FBI Compact Council and IAI, provides direct access to standards, advocacy and educational opportunities. These partnerships fortify IDEMIA’s position, ensuring alignment with industry best practices and facilitating ongoing innovation in security solutions.
Strengthening Cyber Defenses
‘At IDEMIA, our dedicated security team is instrumental in navigating and pre-empting emerging threats,’ asserts Casey. ‘Equipped with cutting-edge tools, they continually fortify our cybersecurity policies and provide ongoing training to our teams.’
Collaborating closely with government partners, IDEMIA tailors technology solutions to meet current and future needs. Through strong relationships with government entities, industry groups and associations, IDEMIA delivers market-leading cybersecurity solutions and best practices.
Redefining Security Standards
‘Security is in IDEMIA’s DNA and lies at the heart of all of our solutions,’ asserts Casey. ‘From leading-edge biometric solutions aiding law enforcement to cutting-edge airport security technologies for TSA, our impact is profound.’ Notable is IDEMIA’s Universal Enrollment Services (UES) contract with TSA since 2011, facilitating programs like TSA PreCheck, TWIC® and HAZMAT Endorsement, ensuring secure travel and commerce. Over a decade, IDEMIA processed 20M+ travelers for TSA programs, maintaining a robust network of vetted enrollment agents.
Furthermore, IDEMIA’s CAT solutions enhance airport security, with over 2,000 units deployed nationwide. The rollout of CAT 2 furthers safety with advanced face-matching capabilities. Beyond airports, IDEMIA collaborates with USCIS, deploying cutting-edge technology to streamline immigration processes and enhance biometric data accuracy nationwide. With a commitment to security spanning federal agencies and travel sectors, IDEMIA continues to innovate, safeguarding both individual and national interests with steadfast diligence.
The Art of Customer Engagement
With a strong background in Customer Service, Casey explains IDEMIA’s approach to enhancing customer experience in the cybersecurity and biometrics industry and begins the discussion. ‘We prioritize a balanced approach, investing time in documenting customer requirements and problem statements.’
Leveraging IDEMIA’s extensive history in biometrics and government sectors, Casey underscores the value of subject matter expertise in assisting governmental customers with policy, best practices, and usability.
Recognizing the significance of customer satisfaction, Casey emphasizes the importance of maintaining strong connections with customers to solicit their perspectives and feedback. ‘Eroding a customer’s confidence is unacceptable,’ Casey asserts, highlighting IDEMIA’s commitment to prioritizing customer satisfaction across all teams.
Customer-First
In terms of Business process improvement at IDEMIA, being customer-centric is paramount. Casey highlights the establishment of a PMO Center of Excellence (CoE) to drive continuous improvement. ‘Our PMO CoE maintains documented processes, tools and templates ensuring standardized execution, especially in customer-facing areas.’
Notably, IDEMIA’s approach adheres to PMI principles, incorporating gate reviews and formal lessons-learned activities for refining future deliveries. Casey also underscores the collaborative culture observed across the organization, emphasizing leadership by example and collaboration among leaders to effect positive changes.
This collaborative approach enhances organizational effectiveness and efficiency, ultimately leading to superior customer service. IDEMIA’s dedication to customer satisfaction is evident through its structured processes and collaborative ethos ensuring ongoing enhancement of program management operations for the benefit of all stakeholders.
Leading Through Change
One quality that makes a leader effective in the cybersecurity industry is adaptability. Casey says, ‘Leaders must continually adapt to stay ahead with emerging technologies and best practices.’ Additionally, driving innovation and fostering collaboration are vital qualities. Understanding the landscape and effectively communicating across sectors amplify leadership impact.
Demonstrating a grasp of industry trends unlocks leadership potential, enabling leaders to navigate complexities and drive positive change. Effective communication and collaboration across diverse sectors enhance leadership effectiveness, facilitating seamless integration of ideas and strategies. In the realm of cybersecurity, adaptability, innovation and collaboration define effective leadership, ensuring organizations remain agile and responsive to evolving threats and opportunities.
Uniting Stakeholders
‘Although my heart has always been with State & Local programs, the consolidation of the legacy TSA HME and TWIC programs into the Universal Enrollment Services (UES) program stands out as my most challenging project,’ reflects Casey. The complexity spanned technical, contractual and operational realms involving numerous system integrations and over 40 governmental stakeholders, alongside hundreds of business stakeholders, including unions and lobbying groups.
Despite its difficulty, Casey acknowledges the invaluable collaboration among the team and stakeholders, fostering camaraderie and leaving a lasting impact on TSA. This period remains a cherished memory in Casey’s career, marked by the meaningful contributions and camaraderie forged throughout the project.
Strengthening Ties
Establishing good working relationships across a wide geographic scope hinges on consistent communication. Casey emphasizes, ‘Our managers communicate well and often, adapting to local time zones and maintaining regular contact with customers.’
Additionally, they prioritize in-person visits to customers, regardless of location, staying informed about local communities and news to respond promptly to any potential impacts on operations or customers. This proactive approach ensures robust support and fosters trust across diverse regions facilitating smooth operations and enhanced customer satisfaction.
Thriving Together
‘Build relationships and be authentic about who you are, what you know and what you do not know, but what you’re willing to learn,’ shares Casey. She encourages seeking mentorship, especially in early career stages and reciprocating by mentoring others later on. This cycle of learning from experiences fosters growth and development, benefiting both mentor and mentee.
Embracing mentorship creates a supportive network, enabling individuals to navigate career obstacles with confidence and resilience. By fostering meaningful connections and sharing insights, professionals can collectively elevate their skills and expertise, contributing to a culture of continuous learning and mutual support in the workplace.
Career Advancement Strategies
‘Make contacts and build relationships at various levels. Maintain a network of friends and supporters to aid career progression,’ advises Casey. Embrace learning and self-assessment, welcoming constructive criticism for personal growth.
Consider joining local Women in Leadership groups for additional support. Casey suggests seeking sponsorships or offering services for discounted memberships if cost is a concern. By actively engaging in networking, continuous learning and seeking support, individuals can foster career advancement and personal development effectively.
