According to Meta, Instagram, and Facebook parent companies, users can pay for blue tick verification. Meta Verified will cost around $11.99 (£9.96) per month on the web or $14.99 on the iPhone. This week, it will be available in Australia and New Zealand.
Meta CEO Mark Zuckerberg stated that the move would improve security and authenticity on social media apps. Elon Musk, Twitter’s owner, implemented the premium Twitter Blue subscription. In November 2022, the premium Twitter Blue subscription was launched. Although Meta’s paid subscription service for businesses is not yet available, anyone can pay for verification.
Badges, also known as “blue ticks,” have been used to verify high-profile accounts. According to Meta, the subscription would give users a blue badge after paying, more visibility on their posts, protection from impersonators, and easier access to customer service.
According to the BBC, the change will not affect previously verified accounts, but it will increase visibility for small users who become verified as a result of paid feature. Allowing users access to a blue tick has previously caused issues for other social media platforms.
According to Meta, to verify, Instagram and Facebook usernames must match a government-issued ID document, and users must have a profile picture with their face.
“Many people predicted it would be a permanent acceleration,” he wrote, “and I did as well, so I decided to increase our investments.” Instead, he claimed that a “macroeconomic downturn” and “increased competition” caused revenue to be significantly lower than anticipated.