Instagram Reels: The New Way to Market Business

Instagram Reels: The New Way to Market Business | CIO Look

If you’re wondering what’s going on with all the new Instagram reels features that have been showing up lately, you’re not alone. Now you can do many things like growing your business, with Instagram reels.

For those who wish to know how to get reels on Instagram: Select Reels at the bottom of the Instagram camera. Entering, you see a whole new set of creative editing tools on the left side of your “reel” (similar to TikTok), including audio – search for a song from the Instagram music library. Or conversely, you can even record your own audio beforehand to use in your video.

Instagram has been giving creators a whole new set of content-creation go-to(s). Now you can share “memory” style posts like Facebook’s TimeHop. Their latest toolset allows creators to promote their brand and business with Instagram Reels. As creators explore platforms beyond Instagram, many are turning to Famoid tiktok likes to boost their presence on TikTok.

Reels are meant to be viewed as 9:16 or 1080x1920p (Instagram reels dimensions) or vertically full screen, which is the exact same format as Instagram Stories that many admirers already love. With this in mind, we recommend using an aspect ratio of 9:16 as the default Instagram Reels size ratio.

Here are a few tips to get you started with Instagram reels ads:

Do your homework

Read-up Instagram’s series of tutorials on the Instagram reels app, to help you create a look and feel for your reel.

Craft a storyboard

Craft a storyboard of what you want to share as far as tips that align with your brand. Sharing three tips seems to be an easy format that can assist in designing your first reel.

Sharing three tips is n easy format that can assist in designing your first reel.

Showcase your products

Reels offer a great chance to do a little show and tell. Highlight some of the features of your product or service and share the benefits people have derived after using it.

Sharing services on reels allow you to show off your brand’s style and the way you do things differently. They are also a great way to tell a story. This is the best way of using Instagram reels ads as a marketing service. You can buy IG Reels views to bring more visitors to your reels which will leap up the marketing process.

Practice makes perfect

It’s well-advised to practice a few times prior to publishing your first reel. You can also easily delete said reels and try again. Try experimenting with as many features that the Instagram Reels app offers: music, font, font style. Note that some users have been having some problems with the music option.

Use the new real estate to make you stand out more

By creating content on IG Reels you can help your channel grow naturally as your channel gets suggested to people looking at Instagram reels hashtags. By leveraging your expertise and industry to create tips, will help you garner interest, develop connectivity, and lead to sales.

Build your base

Utilize longer viewership and engagement from followers to grow your outreach and build your own loyal base of followers. Create content that adds value, that people need to know or want to know.

Improve your connection to followers and increase sales.

Reels make re-purposing content easy. Followers are more engaged to listen to messages as a result of the content being more fun and engaging. The longer the followers stay connected, the more profound your connectivity will be, which is a great way to convert to sales.


Instagram has made a billion-dollar strategy out of cloning its competition. As an essential social media platform for individuals from all over and brands of all sizes, Instagram remains the channel of choice for the younger demographic who prefer its simple and visual-first interface.

As new tools evolve, newer functionalities and other social media platforms come online, Instagram has been quick to adapt, evolve, and as was the case with Snapchat, conquer.

So it was only a matter of time before Instagram created its strike to the newest social media sweetheart – TikTok – the wildly popular short-form video editing platform. With its financial muscle, build-in global audience, and influence, Instagram has the gravitational pull to take what emerging channels do so well, and, do it better.

This set the stage perfectly for Reels, Instagram’s newest channel-within-a-channel with the aim to capture the charm and simplicity of TikTok and integrate it within its native experience. The pressure is on Reels to thrive as TikTok has earned the title of being the most downloaded app of any kind in 2020.

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