A recent article suggests that the role of a CMO in certain industries was speculated to be redundant. However, marketing initiatives on digital platforms have surged exponentially during the pandemic. The necessity, being rather obvious, created an impact so significant that its ripples spread almost across all industry verticals, laying an implied emphasis on the need of pivoting one’s business and related processes to everything digital.
Considering this necessity, the competition between companies in seeking quality marketing experts has become intense. In such a scenario, Jacqueline Hudson has set an indispensable position in the market through her digital marketing agency named as LUXE Digital Now LLC.
An award-winning digital marketer, Jacqueline has been in the industry for over a decade as a major influencer in the digital landscape. She specializes in strategic planning and management, project leadership and design, data analytical designs and architecture, technology development, and all digital marketing principles.
In her role as a communications and brand asset executive, she is also experienced with designing and implementing communication campaigns using channel success metrics. Apart from this, she has also been an achieved communications executive (inhouse) and consultant across multiple industry sectors including Fortune 500, technology, beauty, cosmetics, fashion, luxury, and real estate.
Her extensive skills set in the digital arena include but not limited to editorials, senior writing, copywriting, brand marketing, project management, and creative content management expertise in all digital platforms. Besides, her knowledge base in web-based content management systems includes data analytical systems, ComScore, Google Analytics, Quantcast, SEO, SEM, and social media developments.
Jacqueline earned her PgD from the Digital Marketing Institute, in Dublin Ireland. Being a global speaker at the BCMA (Branded Content Marketing Association), she has lectured to 14 countries globally. She has been honored to contribute to the MusiCares Grammys’, featuring Sir Paul McCartney, Barbara Streisand, Bruce Springsteen, Neil Diamond and Aretha Franklin.
She was also named Top 40 under 40 in the Top 100 Magazine within the U.S and was award winning AMA nominee at the American Marketing Association. In addition, she is also an award recipient of the Albert Nelson Marquis Lifetime Achievement Award and inductee for 2020.
A Purveyor in Digital Marketing Technologies
LUXE Digital Now LLC was founded in 2018 with a mission to be the best and most innovative in the industry, developing and restructuring the landscape in digital marketing, especially being the purveyor in digital marketing technologies and AI (Artificial Intelligence) technologies for the industry. It is a U.S. based digital marketing and technology software solutions company located in Portland – Oregon.
The company was set to be the leader in the digital marketing technology industry not only in the U.S. market, but across the globe. The company has re volved all its efforts around its premier software technology AiDAS.
AiDAS is an artificial intelligence cloud program, designed exclusively for global corporations to gain complete autonomy of all their digital marketing, ecommerce and digital technologies data.
The company also has dynamic technology for the beauty and luxury industries, including Liquid Beauty AI, a premier product for the AR/AI smart mirror cosmetic technology solution.
Success is not an Overnight Triumph
LUXE Digital Now has transformed from a boutique digital marketing agency to a technology solutions developer on a global scale that specializes in luxury brands. Jacqueline mentions that the path to success is never an overnight one, this triumph is thanks to a decade’s worth of research, hard work, team development and education. Having to build long-term and valuable relationships with corporate beauty and luxury clients is a feat in itself. Excelling in project solutions and partnerships with its clients is what sets the company apart from its competition. It believes in being the best and offering the best.
Besides being passionate about digital marketing, Jacqueline also has a love for travelling, yoga, fencing and academics.
Current Scenario of Digital Marketing
According to Jacqueline, the digital industry has evolved tremendously over the years, with the new development of social media platforms to stronger data usage for marketing purposes. The re venue generated in the industry has grown tremendously over the years. The digital marketing technology industry will continue to experience sustained growth, as the proliferation of digital devices, such as tablets and smartphones, provide new streams of income.
Another common trend in the digital marketing industry is the majority of digital marketing companies no longer rely on traditional media for advertisements, they now fully embrace new digital media and technology trends. As a result of this trend, they no longer settle for clients within the location where their physical office is located but also from any part of the world.
The truth is that with the advent of the internet, it is now easier for a digital company to work for clients in any part of the world. For instance, a digital company can be located in the United States and have their biggest client in United Arab Emirates or in China.
The digital marketing industry will continue to evolve due to the advancement of computer technology and software applications designs globally.
Empowering Emerging Entrepreneurs
All the efforts of Jacqueline are in the direction to pursue her goal of seeing LUXE Digital Now as a unicorn company; innovating digital marketing and data technologies around the world.
In her advice to aspiring leaders, Jacqueline says “As entrepreneurs ourselves, we understand the landscape of the ever-changing business world. Take every tactical advantage you can, build successful teams, believe in the power of education in your field. And most of all carry the torch of ambition – it will take you places you never dreamed possible as success is there for the taking – believe in it, and take it, because it’s yours.”
