When you deeply think about the launch of startups and businesses, thousands of startups never took off, and thousands of businesses didn’t expand as planned. Come to think of what went wrong with these catastrophes, and there could be several reasons. Proper guidance is a must when venturing, which is what Lisa Patrick understands. She is the Founder of her venture, Lisa Patrick, which focuses on personal brand integration and business development consulting. She is a startup advisor, entrepreneur, award-winning podcast host, investor, speaker, and author.
Lisa Patrick is a highly sought-after expert known for her ability to help you gain clarity using her investigative process to help you find a new opportunity to create impact.
In our endeavor to find ‘The 10 Businesswomen Overcoming the Pandemic 2021’, we at CIO Look came across Lisa. We talked with her to understand how she drives her clients result-driven future with her unique strategies.
Below are the highlights of the interview.
Brief our audience about your journey as a business leader until your current position at Lisa Patrick. What challenges have you had to overcome to reach where you are today?
As the daughter of a retired Royal Canadian Mounted Police officer, I became determined to become a police officer at a very young age. At the time, it was tough for a woman to get into law enforcement. The entire field was dominated by men. I was only one of five women accepted into Grant MacEwan College in their Law Enforcement program.
Tell us something more about your company and its mission and vision.
My mission at Lisa Patrick is to help CEO’s and founders turn their business dreams into reality. We simplify business problems and create brands that are distinctive. We usually end up being embraced by others as part of their family.
The vision involves disrupting the normal. I am always on the lookout to acquire or partner with thought leaders to startup and scale businesses through acquisitions, strategic relationships, and marketing.
Enlighten us on how you have made an impact in the Management Consulting niche through your expertise in the market?
I primarily work and partner with experts and thought leaders. I help them gain the clarity required to build successful business strategies, create breakthrough products and other world-leading initiatives that drive impact, transformation, opportunity and ultimately success.
Partnerships are the fastest way to grow and scale your business. Partnerships can prevent stagnant thinking and help you achieve business and career goals that may otherwise be out of reach. Through partnerships, you can gain access to new areas of expertise and institutional knowledge that will provide a boost in intellectual capital. That boost can make you a more attractive leader, employer, employee or professional and a more authoritative and credible presence in your market.
Describe in detail the values and the work culture that drives your organization.
A shared belief of the following four Guiding Pillars and four Unwavering Principles.
Guiding Pillars
- Forward Not Perfection: Steady, strategic, forward-focused, consistent action for constant improvements.
- Find A Way: Try new ideas and workarounds. Be intentional and ask curious questions to get intelligent answers that uncover the results and then document the shit out of what works and discard what doesn’t.
- Get It Done: A fast-paced decision-making process that achieves the goals. No emotional attachments or what I call “hurt feeling reports” are required.
- Let Loose: Feel safe enough to show up as yourself, contribute and have fun doing it.
Unwavering Principles
- Be A Rebel
Come to the table with a strong point of view or idea worthy of debate. It’s not simply about going against rules or what others say just for the sake of being different; it’s about having a conviction in your potential to explore and lead others through uncharted waters when no one else can.
- Don’t Live in the Prison of Comparison
Dare to show up as yourself everywhere. As long as you cling to others’ definitions of truth, beauty, and happiness, you’ll never surpass your potential.
- Accumulate Relationship Capital
People buy from people they feel they really know, like and want to share a whiskey with. Products and services are just the vehicles to help them solve problems.
- Give First Always
Work fearlessly and relentlessly at ensuring that we are always contributing in a meaningful way.
Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful?
The person who puts the effort in to foster the most attention, gets the most opportunities to say yes or no.
I use a variety of technologies to help me, and my clients thrive. For instance, we need to think of social networks as a resource. Social platforms are tools in our toolbox for professional advancement. What most people fail to acknowledge is that
Social media and the internet are primary pieces of infrastructure in your business. People need to take more responsibility for how they use it as a lever in their organization and with their personal brands.
Most don’t take advantage of the internet and social media because they believe they have to master content strategy, creation, and distribution. They become overwhelmed with all the technology that enhances the way we distribute our messages. The reality is that maximizing the use of social media is a difficult and long process, but when you tackle it one day at a time, 365 days a year, it doesn’t have to be the beast you believe it to be. It can, rather quickly, become the greatest asset in your operations moving forward.
Ancillary content creation tools such as Streamyard allow you to not only live stream but to populate all social media feeds at one time. There’s no need to create multiple bits of information, although, at times, it’s wise to speak only to one audience or another. Leveraging your network to include guests in live streams brings you added notoriety as well as provides your followers new knowledge beyond what they’ve learned from you.
Where do you envision yourself to be in the long run, and what are your future goals for your company?
My purpose is to help as many people as I can move forward in their greatness. The more connections I am able to make with as many amazing humans as possible and help them thrive, the happier I am. No fancy claims – just me! Take it or leave it.
What would be your advice to budding entrepreneurs who aspire to venture into the Management Consulting sector?
Show up and live in abundance in the moment. No one is going to be there more or be more invested in what you are trying to accomplish than you. So, when you build a team, it’s your obligation as the Founder of an organization to be “ALL IN.’ Outwork your team. Set expectations that are reflective not of a founder but a leader.
