Mercedes is planning to introduce a smaller version of its iconic G Class sports utility vehicle (SUV), according to the company’s CEO, Ola Kallenius. The G Class, known for its rugged off-road capabilities and luxury appeal, currently starts at just under $140,000 and has a strong following in the U.S. The model has been in production for over four decades, and Mercedes has continually updated it with more technology, including teasing a concept electric version.
The introduction of a “little G” is part of Mercedes’ strategy to expand its G Class lineup. While Kallenius did not provide a specific launch date for this smaller version, he emphasized that Mercedes is committed to delivering a high-quality product, suggesting that it will be worth the wait.
The addition of a smaller G Class could open up the model to a broader audience, potentially offering a different price point in the luxury SUV segment. This move may position Mercedes to compete with rivals such as Range Rover and Bentley Bentayga in various market segments.
It’s worth noting that the demand for the G Class has historically exceeded its supply, and Kallenius indicated that this situation is likely to continue. Mercedes will continue to carefully manage the production volume of the G Class to maintain its exclusivity and desirability among customers.
Overall, the introduction of a smaller G Class is a strategic move by Mercedes to expand its SUV portfolio and appeal to a wider range of luxury SUV buyers while maintaining the iconic status of the G Class.
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