Microsoft’s Bing has never been in danger of displacing Google as the most popular search engine on the Internet. However, the attention-grabbing AI-powered features from the company’s “new Bing” preview, launched last month, appear to be helping—Microsoft announced today that Bing had passed the 100 million daily active user mark.
“We are fully aware of remaining a small, low, single-digit share player,” writes Microsoft’s Yusuf Mehdi, emphasizing Microsoft’s tiny share of the search market compared to Google’s. “Having said that, it feels great to be at the dance!”
Google does not provide daily active user numbers for its search engine. However, StatCounter data suggests that its market share in the United States typically hovers just under 90%, compared to 6 or 7% for Bing.
Microsoft claims that “large numbers of active users” are testing the AI-powered Bing preview, with roughly another of those people have never used the service before. The company also attributes the modest growth of Microsoft Edge, which further uses Bing as its primary search engine and will repeatedly stimulate you to switch back to Bing if you change your default search engine.
Microsoft launched the Bing chatbot in a “limited preview” a month ago, leveraging an OpenAI large language model (LLM). In response to the bot’s sometimes strange and threatening conversations, the business has implemented several changes to its behavior.
Because it was easier for the bot to go off the rails during long sessions, one change limited the number of responses the chatbot could give in a single instance. more recently, Microsoft introduced some “personas” for the bot to make answers either more intuitive or more enjoyable.
Since last month, Microsoft has introduced “new Bing” features to its Edge browser, Skype, the Windows 11 taskbar, and some of its development tools. The company is testing “multimodal AI” technology, which can process various input forms such as images, text, audio, and video.
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