Mohannad Kattan: Leaving an Indelible Mark on the Marketing and Media Landscape

Mohannad Kattan | CEO at Kattan Media
Mohannad | CEO at Kattan Media

Inheriting a passion for media from his father’s illustrious career and his brother’s involvement with a renowned broadcasting giant, Mohannad  Kattan, CEO at Kattan Media, found himself captivated by the industry from a young age. His familial ties not only shaped his aspirations but also instilled a deep appreciation for the transformative power of media in Saudi Arabia.

Fueling his ambition, Mohannad initially delved into the realms of radio and digital platforms, honing his skills and gaining invaluable insights while working with the most influential radio stations in the country. His dedication and expertise propelled him forward, propelling him to seize new opportunities.

Venturing into uncharted territory, Mohannad assumed the role of CEO at the third-largest online newspaper in Saudi Arabia. Here, he navigated the ever-evolving landscape of digital media, pushing boundaries and uncovering innovative strategies to drive engagement and captivate audiences.

Yet, driven by an unwavering entrepreneurial spirit and a quest for autonomy, Mohannad embarked on a transformative journey. Fueled by a vision to revolutionize the media landscape, he took a leap of faith, bidding farewell to his prestigious position and paving the way for the birth of Kattan Media—an entity that would disrupt conventions and set new standards of excellence.

Excellence in Action

Kattan Media, renowned for its numerous success stories, holds a special place in Mohannad’s heart. He shares some memorable moments that exemplify the company’s achievements.

One of the standout accomplishments was Kattan Media’s influencer selection for a leading telecom company in Saudi Arabia during the challenging period of the COVID-19 pandemic. Through their strategic partnership, online sales witnessed a remarkable 40% increase, a significant achievement considering the circumstances.

Another remarkable feat was Kattan Media’s influencer selection for the launch of a prestigious luxury car brand in Saudi Arabia. Their efforts created an unprecedented buzz, resulting in a staggering six-month waiting list for orders. The brand’s impact was truly remarkable, capturing the attention and admiration of the market.

During the holy month of Ramadan, Kattan Media orchestrated a captivating campaign that garnered more than 50 million views in less than two weeks. This exceptional level of viewership demonstrated the power and reach of their campaigns, setting new records for the brands they collaborated with.

Perhaps one of the most impressive milestones was the record-breaking views and engagement achieved by Kattan Media. Many of the brands they partnered with witnessed their highest-ever numbers, surpassing any previous performance. In total, Kattan Media proudly achieved an astounding 1 billion views across multiple campaigns, collaborating with over 2,200 content creators (influencers) in more than 1,200 successful campaigns.

These remarkable achievements are a testament to Kattan Media’s expertise, creativity, and dedication in delivering exceptional results for their clients.

Unparalleled Global Expertise and Dynamic Saudi Market Advantage

Kattan Media, a Saudi-based company with extensive global experience, possesses a unique advantage in assisting clients in attaining their marketing and media objectives. Specializing in talent campaign management and influencer outreach, the company has fostered strong strategic relationships with influential figures across Saudi Arabia. They consistently deliver outstanding results while upholding principles of transparency, integrity, and professionalism.

Kattan Media’s expertise spans a diverse range of industries, including media, entertainment, technology, business, fashion and beauty, sports and fitness. They have collaborated with renowned chefs, influencers, public figures, digital creators, artists, and many other professionals in their respective fields. This breadth of experience allows them to provide tailored solutions and effective strategies to clients across various sectors.

With an established network of influential personalities, Kattan Media possesses a deep understanding of the Saudi market and its unique dynamics. They leverage this knowledge to curate impactful campaigns, ensuring maximum reach and engagement for their clients. By harnessing the power of influencers and digital platforms, Kattan Media helps brands effectively communicate their messages, generate brand awareness, and drive tangible results.

Throughout its operations, Kattan Media maintains a commitment to excellence, consistently delivering successful campaigns that align with their client’s objectives. Their comprehensive approach, combined with their industry expertise and strategic partnerships, enables them to navigate the ever-evolving landscape of media and marketing, staying ahead of trends and driving innovation.

Unleashing Influencer Marketing Potential

Kattan Media, with its vast network of thousands of influencers, possesses the ability to connect brands with the perfect match for its goals and target audience. Mohannad highlights the company’s dedication to understanding each brand’s objectives, whether it’s an awareness campaign or a call to action, and suggesting the most suitable influencers accordingly.

Through the company’s extensive experience in various fields such as government, automotive, telecom, finance, education, fashion, beauty, and more, Kattan Media has gained valuable insights into what works best for its clients. This expertise enables the team to identify the optimal scenarios and strategies for their clients’ campaigns.

Kattan Media’s approach is data-driven, allowing them to leverage insights and analytics to select influencers who will resonate most with the target audience, resulting in authentic and impactful campaigns. Brands and organizations benefit from this meticulous approach, which ensures that their messages reach the right people through trusted influencers.

Clients can trust Kattan Media to be their reliable partner in the dynamic world of influencer marketing. Mohannad emphasizes the dedicated team of skilled professionals who work diligently to facilitate partnerships that are mutually beneficial for all parties involved. Their focus is on driving brand awareness, engagement, and, ultimately, business growth.

The success of Kattan Media has earned them a strong reputation as a trusted partner in influencer marketing. Their commitment to delivering exceptional results and fostering meaningful collaborations has solidified their position as a go-to agency in the industry.

Path to Outstanding Results

Mohannad and his team at Kattan Media ensure they are always well-informed about any upcoming changes, enabling them to implement the necessary adjustments at the right time without disrupting clients or ongoing campaigns. They collaborate closely with an exceptional legal team that keeps them updated in advance.

Moreover, Mohannad emphasizes the team’s belief in the importance of planting the right seeds to achieve outstanding results. They adopt a meticulous approach that involves developing detailed strategies and conducting extensive research before undertaking any business. By delving deep into the client’s previous work, studying competitors, and analyzing inspiring accounts, they are able to identify and evaluate both the positive and negative aspects of these accounts. This comprehensive understanding gives them a competitive advantage in delivering exceptional outcomes.

Empowering Tomorrow’s Leaders in Influencer Marketing

Kattan Media has successfully established partnerships with esteemed educational institutions, including the University of Business and Technology (UBT). These collaborations have provided valuable insights and a deep understanding of the 18-21-year-old demographic in Saudi Arabia. As a result, the company has developed targeted influencer marketing solutions that yield measurable results.

Mohannad holds a strong belief in the significance of these educational partnerships, recognizing that today’s students are tomorrow’s leaders. Every member of the Kattan Media team began their journey as an intern, reflecting the company’s commitment to identifying exceptional candidates and nurturing them into outstanding leaders and team members. While experienced candidates could have been easily hired, the company firmly believes in the potential of young students. Over time, these interns have transformed into specialists, managers, and even competitors in the market. Kattan Media embraces the idea that there are numerous projects for all agencies to handle, and the market thrives on competition and partnerships. It is through these collaborations that the industry evolves and reaches new heights, as the saying goes, “it needs two to tango.”