Science Meets Tradition!
Natural health and wellness is gaining prominence as more people seek holistic approaches to well-being. With increasing awareness about gut health and its connection to overall vitality, the demand for probiotic-rich foods, herbal solutions, and sustainable skincare has surged. Consumers are moving beyond conventional treatments, exploring remedies that align with nature’s rhythm while supporting long-term health. Scientific research continues to validate the benefits of traditional remedies, encouraging a balance between age-old wisdom and modern scientific inquiry. This shift underscores the importance of products prioritizing purity, transparency, and ethical sourcing, reinforcing a collective return to nature’s healing potential.
Shann Jones MBE, Founder and Director, has emerged as a compassionate force in this space, driven by personal experiences that shaped her belief in natural healing. Her leadership is deeply rooted in resilience, authenticity, and a relentless pursuit of solutions that genuinely help people. Rather than following conventional business models, she focuses on human impact, ensuring that every decision reflects integrity and care. She understands the struggles of individuals dealing with chronic conditions and is dedicated to creating products that offer relief and restoration. Her approach blends intuition with evidence, embracing a growth mindset that allows her to bridge the gap between nature and science. Through her work, she introduces effective remedies and develops a deeper understanding of self-care and well-being.
Chuckling Goat has become a trusted name in natural health, known for its commitment to gut health, ethical farming, and scientific collaboration. What began as a personal journey developed into a purpose-driven enterprise that helps thousands worldwide. The company’s probiotic kefir, skincare products, and research-backed initiatives reflect a dedication to both tradition and innovation. It has cultivated a loyal community of individuals seeking natural alternatives by prioritizing quality and transparency. Its partnerships with leading institutions further reinforce its credibility, positioning it as a leader in merging ancestral knowledge with scientific advancements. As the industry grows, Chuckling Goat remains steadfast in its mission to offer solutions that empower individuals on their path to wellness.
Let’s explore Shann’s ethical and sustainable approaches to wellness:
Discovering the Healing Potential of Nature
The turning point of Shann’s journey came when her husband, Rich, fell critically ill with a life-threatening MRSA infection that antibiotics couldn’t cure. Watching someone she loved struggle while conventional medicine failed was terrifying. She turned to natural remedies, researching kefir and goat’s milk.
Living on a small farm in Wales with no background in health or farming, she learned to make kefir, incorporate essential oils, and formulate skin balms. These remedies helped heal Rich’s infection. That experience changed everything for Shann. She saw the power of nature firsthand and felt compelled to share it. What began as a desperate attempt to save her husband became Chuckling Goat—a journey of discovery, healing, and empowerment.
Creating a Legacy of Positive Impact
Success isn’t just about business milestones but the personal stories of healing Chuckling Goat hears daily. Shann feels fulfilled when customers mention that Chuckling Goat changed their lives by helping with chronic skin conditions, supporting gut health, or restoring confidence.
One memorable moment is when a mother mentioned that the products finally brought relief to her little boy’s severe eczema after years of trying everything. Another notable moment was receiving the MBE for Charity and Innovation in the King’s New Year’s Honours List 2024. That honor wasn’t Shann’s alone; it belonged to the amazing team behind Chuckling Goat. Ultimately, success is measured by the positive impact created and the legacy built.
Creating Remedies with Compassion and Integrity
Resilience was forged during Rich’s illness. Watching him fight for his life while conventional medicine failed taught Shann resourcefulness and perseverance. Compassion inspired her to create remedies that have since improved many lives. Authenticity and integrity have been central to her work—she only creates products she would use for her own family.
Living on a farm deepened her respect for nature, while collaborating with institutions like Cambridge University helped her bridge traditional wisdom with modern science. A growth mindset has allowed her to adapt and overcome challenges. Above all, gratitude keeps her moving forward. Every story of healing reinforces her sense of purpose.
Blending Traditional Remedies with Modern Research
Rich’s MRSA battle demonstrated that conventional medicine doesn’t always have the answers. Shann turned to natural remedies—kefir, essential oils, and herbal solutions—out of necessity. Witnessing their success where nothing else had been effective was transformative. Living on a farm reinforced her love of sustainability, purity, and working in harmony with nature.
At the same time, she sought scientific validation, leading to collaborations with Cambridge University and the development of a scientific advisory board that includes distinguished scientists from around the globe. Chuckling Goat’s philosophy blends nature and science, honoring traditional remedies while embracing modern research. Healing is not just about products; it is about building trust, creating connections, and empowering people to take control of their health.
Mission-Driven Business Decisions
For Shann, the mission always comes first. Every business decision is guided by one question: “Is this going to help someone?” If not, it is not pursued, no matter how profitable it might be. At the same time, a sustainable business model allows the company to reach more people. That means hiring team members who share the vision, investing in research, and maintaining personal connections with customers. There is never a compromise on ingredient integrity or methods for the sake of margins. Ultimately, business success and mission go hand in hand—the better the company does, the more people it can help.
Gratitude and Motivation from Success Stories
She feels humbled and deeply rewarded when she learns that her efforts contribute to others’ well-being. Hearing from customers who have found relief after years of struggle is indescribable. Knowing that Chuckling Goat’s products bring hope to those who feel they have run out of options gives her purpose.
This isn’t just business; it’s about creating a ripple effect of positive change. Healing one person can transform a family or a community. It’s a privilege to be part of someone’s wellness journey, and it reinforces her belief in the power of natural remedies. Every success story fills Shann with gratitude and motivation.
Self-Care for Business and Mission Fulfillment
Staying connected to customers is essential. Their stories fuel Shann’s passion, especially on tough days. The farm also keeps her grounded—spending time with the goats or walking in the Welsh countryside reminds her why she started. Practicing gratitude helps maintain perspective. She has also learned to set boundaries and prioritize self-care.
Taking moments to recharge, whether through meditation, family time, or quiet reflection, allows her to fully show up for the business and its mission. Ultimately, it is about keeping the “why” at the heart of everything she does.
Compassion and Resilience in Decision-Making
Authenticity is Shann’s foundation. Every decision about a product, partnership, or personal choice must align with her values. Transparency and integrity are non-negotiable; trust is everything. Compassion drives her to create products that genuinely help people. Resilience has shaped her journey, teaching her to persevere through setbacks.
Connection—to people, nature, and purpose—keeps her anchored. Gratitude fuels her work and reminds her of the impact being made. These values form the foundation of every decision she makes, ensuring that Chuckling Goat remains true to its mission.
Making Knowledge Accessible and Impactful
She is passionate about expanding the reach of natural health solutions while deepening scientific research. A key focus is advancing understanding of gut health and its connection to overall well-being. Collaborating with universities and conducting clinical studies will help build the bridge between nature’s power and science’s efficacy.
Another aspiration is to make this knowledge accessible—through workshops, books, or online courses. Shann strives for balance, ensuring she can continue making an impact without burning out. Writing and mentoring others, particularly women entrepreneurs and health advocates, is also essential to her. Ultimately, she wants to live in alignment with her values while creating meaningful, lasting change.
Purpose-Driven Vision and Gratitude
According to Shann building a meaningful and impactful life requires a combination of personal qualities that allow one to steer challenges, connect with others, and stay true to their purpose. For Shann, a few key attributes stand out:
- Resilience: Life is full of unexpected twists and turns, and resilience keeps one moving forward. When her husband fell ill and she was faced with the challenge of creating natural remedies to save his life, resilience helped her dig deep, learn new skills, and trust the process. It is about bouncing back stronger from setbacks and seeing challenges as opportunities for growth.
- Authenticity: Staying true to oneself and one’s beliefs is essential. For Shann, authenticity means being honest about her journey, embracing imperfections, and ensuring that Chuckling Goat reflects her values. When one operates from a place of authenticity, people connect on a deeper level, and the work carries more significant meaning.
- Curiosity and a Growth Mindset: A desire to learn and explore is critical for building something impactful. Shann didn’t start as a health expert or a farmer, but curiosity drove her to learn everything she could about natural remedies and gut health. A willingness to embrace new ideas and adapt is what keeps one growing.
- Compassion: Impact comes from caring—about people, animals, the planet, and oneself. Compassion is at the heart of everything done at Chuckling Goat. Whether supporting customers on their healing journeys or creating sustainable products, compassion ensures that the work makes a difference.
- Integrity: To create something meaningful, one needs to act with integrity in every decision. This means staying committed to one’s principles, even when they are difficult or unprofitable. For example, Chuckling Goat never compromises on the quality of its products because trust is the foundation of everything done.
- Vision and Purpose: Having a clear sense of purpose gives one’s life direction and fuels one’s actions. For Shann, that purpose is helping people heal and improving their quality of life. A strong vision inspires one to keep going, even when the road is tough.
- Gratitude: Gratitude keeps one grounded and reminds one of the bigger picture. Taking the time to reflect on the lives touched through Chuckling Goat fills Shann with a sense of fulfillment and motivates her to keep giving her best.
Ultimately, it is about combining these qualities to stay aligned with one’s mission while being flexible enough to adapt to life’s uncertainties. Building a meaningful and impactful life is a journey, not a destination, and how one shows up every day makes all the difference.
