Steering the Ship: Artashes Avetisyan’s Captivating Voyage in the Hotel Industry

Artashes Avetisyan
Artashes Avetisyan

Armenia is a country with a rich history and culture and its capital city, Yerevan, is a popular tourist destination. The hospitality industry in Armenia is growing rapidly and there is a high demand for high-quality hotels.

Nestled between the majestic mountains of Armenia, stands a beacon of hospitality and luxury-Radisson Blu Hotel, Yerevan. It has been a great success under Avetisyan’s leadership. The hotel has received numerous awards, including the TripAdvisor Certificate of Excellence and the World Luxury Hotel Award.

Artashes Avetisyan is at the helm of this esteemed establishment as a visionary leader, who holds the prestigious position of CEO/General Director. With a passion for creating unforgettable guest experiences and a keen eye for excellence, Artashes has carved a path to success in the dynamic world of hospitality.

Picture this, A weary traveler steps into the grand lobby of Radisson Blu Hotel, Yerevan, seeking respite after a long journey. As the automatic doors open, they are greeted with warm smiles and genuine hospitality, setting the tone for a memorable stay. From the intricately designed decor to the impeccable service, every aspect of the hotel reflects Artashes’ unwavering commitment to providing world-class hospitality.

Artashes’ leadership philosophy revolves around empowering his team to deliver exceptional service, fostering a culture of genuine care and attention to detail. He believes that a passionate and motivated workforce is the backbone of any successful hotel, and he invests in his team’s growth and development to ensure they exceed guest expectations at every turn.

Under his visionary leadership, Radisson Blu Hotel and Golden Palace Hotel, Yerevan continues to thrive, standing tall as a symbol of hospitality excellence in the heart of Armenia. With Artashes at the helm, the hotel remains at the forefront of innovation and guest-centric service, setting the standard for hospitality experiences that leave a lasting impression.

Let’s discuss how Artashes is holding the torch of hospitality legacy high and creating cherished memories at Radisson Blu Hotel and Golden Palace Hotel, Yerevan!

Can you tell us about your background and experience in the hospitality industry, particularly in the role of a CEO/General director?

Despite the fact that I am 32, I have 17 years of experience in the hospitality business, of which 7 years are as CEO.

3A Hospitality is known for its luxurious accommodations and world-class amenities. How do you ensure that high standards of quality and service are maintained in your services?

The guarantee of our high standards of quality and service is my team and the key persons of our group are working with me already 10 years. Besides that, we are passing many trainings and management innovation programs every month.

In your opinion, what sets 3A Hospitality apart from other luxury resorts in the region? How do you stay competitive in the market?

In my opinion, we set ourselves apart from others with our visions, perspective and individual approach. The fact is that 90% of delegations, presidents, football teams and artists visiting Armenia are staying in our hotels.

What strategies do you employ to enhance guest satisfaction and create memorable experiences for them during their stay at 3A Hospitality?

Until 2023, we used an individual approach to satisfy our guests. From February 2023, we started the development of our own program which will be called GSS (guest satisfaction service) and we plan to launch it in 2024. Believe me that this will be the most powerful guest satisfaction program in the region.

How do you promote a positive work culture and ensure effective communication among the staff members at 3A Hospitality?

The secret of our positive work culture is that we work and live resolving colleagues’ problems-at work and in our personal life. As they say in one famous book, one for all and all for one. This is the general Principle of our working culture.

Sustainability and environmental conservation are increasingly important in the hospitality industry. What initiatives has 3A Hospitality taken to promote sustainability and how do you incorporate these principles into the day-to-day operations?

Nowadays environmental conservation is highly important and we are also following international recommendations and stepping in with international hotel brands at this point.

In the F&B departments, we already changed all plastic things to eco-friendly. In HK departments we are using eco-friendly cleaning products. Also, we changed our contactless plastic cards to wooden cards.

What are your short-term and long-term goals for 3A Hospitality under your leadership? How do you plan to achieve them?

Me and my team’s goals are all for the long term. For now, our goal is to make famous Armenian hotel brands which is ours. We already signed 2 contracts in 2022 and at the end of 2025, we will have almost 4 hotels. And the second goal is to have hotels in all resort cities in Armenia.

How do you stay updated with the latest trends and developments in the hospitality industry? How do you ensure that 3A Hospitality remains innovative and relevant in a rapidly changing market?

As you know one of my hotels is Radisson Blu Hotel Yerevan and every year we are going to GM’s conference and a lot of workshops and there we are getting news from the hospitality industry.

What are the key challenges you anticipate facing as the General Manager of 3A Hospitality in the coming years and how do you plan to address them?

In my opinion, there are not many types of challenges that we need to prepare for now. The only problem that we are afraid of is the political situation in the region, but my team is ready for any challenges that we might face. Remember 2020, we passed the COVID-19 war and we brought back our revenue in the second half of 2021. After this, we don’t afraid of any challenges.

How do you measure the success of your leadership and the overall performance of 3A Hospitality?

I don’t think that I must measure my leadership success, my team will do it better. What about overall performance? I will tell you some facts about our growing temps when I started as CEO of the company. I accepted the CEO position in 2018 and until 2023 our company revenue has grown by around 1250%. I think there is no need to tell anything more about success.