Warner Bros. Discovery experienced a joyous Christmas as its latest film, “The Color Purple,” garnered $18.15 million in box office receipts, marking the highest Christmas Day opening since 2009 and the second-largest Christmas Day opening in history.
The film outperformed “Les Misérables” in 2012, which earned $18.1 million on its Christmas debut, and came close to the 2009 holiday opening of “Sherlock Holmes” at $24.6 million, according to ComScore data.
With additional ticket sales from “Aquaman and the Lost Kingdom” and “Wonka,” Warner Bros. Discovery secured the top three spots at the box office during the holiday season. The studio’s December releases span various genres and demographics, providing a diverse range of entertainment options for different moviegoing audiences.
The success of the lineup is attributed to a well-coordinated staggered release of titles over the crucial holiday period, according to Paul Dergarabedian, senior media analyst at ComScore. “The Color Purple,” based on the Broadway musical adaptation of the book-turned-movie, attracted an older audience, which has been somewhat hesitant to return to cinemas amid the ongoing pandemic.
The film, produced by notable figures Oprah and Steven Spielberg, contributes to the studio’s achievement in dominating the box office during the holiday frame. The diverse slate of releases has proven to be a strategic move, catering to varied tastes and preferences among moviegoers.
Warner Bros. Discovery’s ability to capture the attention and attendance of audiences during the festive season showcases the studio’s effective planning and execution in delivering compelling content for different viewer demographics, contributing to a festive boost in box office performance.
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