“Click here” is probably the most often uttered phrase on the internet. It must have crossed your screen a million times by now, but what is most important about this phrase and how is it best put in use? This blog talks about this simple phrase and its relevance with some suggestions on how you can use this to improve the performance of your website and at the same time improve user experience.
What does click here mean in the context of the internet?
On the web, click here is primarily used as a command and a call to action which takes the user to another page, document or file. It makes it easy to interact with the content by ensuring that there is no friction when interacting with it on your screen.
Though this is quite handy, text-based hyperlinks are the only alternatives that can be used and this presents limitations for websites in terms of usability and search engine optimization potential. Let’s understand this in detail.
It is Important to Consider the Impact of the Anchor Text “Click Here”
- Improves user experience (UX)
If employed appropriately, click here helps the users to access more information or perform a task. When there’s a good experience, many visitors will remain active and most of them will be converted.
Example:
Ineffective usage: “In case you have any questions click here.”
Effectively used: “In case you need to know about our pricing plans.”
- Influences Search Engine Optimization (SEO)
Though the phrase click here is simple to understand, it can be more specific in terms of keywords and therefore won’t give search engines the context of the link. Also, if search engines such as Google view anchor text as a ranking component, it is more beneficial than saying, “check out our latest laptops.”
What is the Correct Approach to Using “Click Here”
1. Combine with Relevant Phrases
Instead of ‘click here’ with animation, use it in a phrase that gives it meaning.
Example:
Bad usage: “Click here to download the file.”
Better usage: “What you need to do now is click here to download the entire guide.”
2. Accessibility of Information
Normally, if a visually impaired person uses a screen reader, it reads the anchor text to the person. The use of anchor text with descriptions like click here for our skin care tips is in the interest of accessibility and ensures that it is all embracing.
3. Utilize Bolded Anchor Text for Enhancement of Visibility
The text making the CTAs visible and more exciting like click here pulls the eye and facilitates reader navigation quite effortlessly. It is best to utilize this on occasion in order to not overdo it on users.
Merits of Having an Anchor Text That Is Optimized
Improved CTR (Click through Rates): A concise and persuasive CTA moves people to act.
- Improved Page Rank: The use of semantic anchor text improves the chances of search engines recognizing your content better.
- Increased Credibility: Linking to relevant resources in an appropriate manner portrays Data professionalism and earns user confidence.
Key Points To Note
Frequent Use of “Click Here”: Causes your site to look archaic.
- CTAs that are not specific enough: The phrase ‘check this out’ is quite ambiguous.
- Failure to correct ‘Broken Links’: Clicking on a link and it takes you nowhere is quite annoying, so avoid this.
Frequently asked questions
- Is it rude to use the phrase “click here” for links?
No, but it’s good practice to use it alongside the appropriate keywords or context for all the SEO benefits and UX purposes.
- What is the best way to use anchor text optimally for SEO?
Anchor text should go beyond generic terms and instead, be context-laden by using relevant keyword-based phrases.
- Is it mandatory to bold all anchor text?
No, it is not mandatory but this could help focus users on particular CTAs such as click here to improve UX.
Conclusion
Even though click here is effective in most digital contents, users have to be careful on how they employ it. When the phrase is used appropriately in the context of web pages, along with other relevant keywords and while considering accessibility measures, then website usability with regards to areas of SEO improves. Effective navigation structure is imperative for a pleasant user experience.
There are many other resources available and more tips for you including this one, so feel free to click here and have a look.
