When speaking of donor data, there are many to keep track of. Future willingness to give should have records about:
- Giving histories
- Gift amounts
- Frequencies
A nonprofit organization can connect with the supporters on deeper levels on understanding about:
- motivations
- interests
- passions
Nonprofit CRM keeps all the information accessible and organized. A record shows that over 50% of nonprofits are using CRM software due to these functions:
- track donations
- manage communications
Nonprofit customer relationship management will be a helpful tool for:
- scaling up fundraising
- donor engagement efforts
What is a nonprofit Customer Relationship Management?
The nonprofit customer relationship management software is a platform. It is used by nonprofits to store and update, including reporting on supporter data. Every interaction can be noted with a supporter in the nonprofit customer relationship management software.
The software has records of information about the following:
- supporters’ interests
- engagement histories
- past interactions with the organization
So, it is easy to reach out to them, having personalized messages speaking to their motivations. It is a type of stewardship that helps boost donor retention.
Benefits of CRM software
The top challenge for nonprofits is the lack of organizational efficiency and automation. Among the challenges the nonprofits are facing that can be fixed by CRM software are:
- Manual and time-consuming reporting
- Lack of visibility around metrics
- Disparate systems
Nonprofit customer relationship management aids organizations face the challenges with this platform. It has several functions that make organizations store important records of information for:
- donor management
- reporting
- finances
- automation
There are three methods a nonprofit customer relationship management software can benefit your organization:
- Improve donor cultivation
- Increase donor retention
- Foster genuine donor stewardship
CRM System functions
The highly efficient evolution of the traditional customer database makes a CRM system more updated. It keeps the address book updated. CRM system is a technological solution that stores the current and historical data related to the entire customer pipeline.
The advanced CRM software is multifaceted. But, the central purpose is tracking every outbound communication, such as:
- phone calls
- emails
- meetings
- letters
- proposals
It also caters for every inbound response from members, such as:
- purchases
- donations
- attendance at events
- engagement
- correspondence
Most CRM systems are based on the cloud and scalable to grow as an organization expands.
Features of CRM software
CRM is developed to be straightforward and reasonable for your goals. A few features a CRM offers to the users are:
● Automation. You may set rules for:
- scheduling email blasts
- payment reminders
- follow-up calls
- Centralized database. CRM can organize and track the contracts and anyone who has access to the platform can do the following tasks:
- Update
- Search
- Use customer lead information
- Interactions
- Personalization. You can communicate with the clients based on their preferences and interests. It includes the detailed past with your organization.
For nonprofit organizations that need more specialized database uses, CRM is the solution. CRM is built for the organization’s needs like addressing challenges to executive teams and fundraisers.
Data from inbound to outbound interaction in the nonprofit customer relationship management software can guide the fundraisers. It helps to identify the supporters for a new campaign. Nonprofit leaders can help create reports on identifying the following:
- what motivated donors in the past
- manage the advanced team’s portfolios
- make smarter strategy decisions
All these will be based on constituent analytics and predictive modeling.
The CRM software for the nonprofits
Nonprofit Customer Relationship Management software helps nonprofit executives and fundraisers manage and evaluate the following:
- Automated payments and pledge processing
- Automated recurring gifts
- Campaign progress
- Cultivation and stewardship process
- Donation receipts
- Donor participation by metrics
- Duplicate records
- Fundraising goals
- Gift shop pricing
- Integration with digital platforms
- Staff performance
- Volunteer management
There are additional features available for nonprofit organizations, such as:
- mobile CRM
- talk-to-text
- data health services
- email marketing
- event planning
These features can be an added tool to support such software.