Most people know that getting a life insurance policy is an effective way to prepare for unexpected life events. However, not everyone takes the initiative to actually purchase the policy. Recent research shows more than 106 million American adults are not insured or lack adequate life insurance coverage.
For this reason, it is critical for life insurance agents to create a robust marketing strategy, not just to sell or advertise their products. They should also aim at educating the masses on the true benefits of obtaining life insurance to get them to take action. Read on for three effective marketing ideas you could exploit to build your clientele and stand out in the highly competitive insurance industry.
Start an email marketing campaign
Email marketing is one of the most effective life insurance marketing strategies because it gets your business where it can easily be seen: your target audience’s inboxes. Emails provide direct communication with your audience, and when you craft a high-quality and compelling email, you increase the chances of your customers opening it.
To create an email marketing campaign that drives the desired results, start by building an email list. Next, research your target audience to understand their behaviors, interests, needs, and pain points, then create content that resonates with them. The following are ways you can leverage email marketing to your advantage:
- Sending newsletters with relevant, helpful content
- Collecting feedback and providing solutions to client’s queries
- Delivering estimates or quotes
- Informing clients about new products and promotions
- Sending follow-up and welcome emails
Be sure to leverage our live transfer life insurance leads. Get help to verify potential clients to ensure they are highly interested in your insurance products, which is crucial to boosting conversion rates.
Invest in local SEO
The chances are even if you do not have a physical office, the life insurance policies you sell are location-dependent or specific to a particular area. This means you need to leverage local search engine optimization to reach or appeal to your target audience within a specific state.
Local search engine optimization helps you rank on search engine results pages with local intent. When a potential client searches for “life insurance agents near me,” you appear at the top of their results page.
Here are tips to improve your local SEO:
- Optimize your Google My Business profile
- Include location-specific keywords in your content marketing efforts and website
- Add accurate contact information to your social media and directory sites listings
- Request existing customers to leave reviews
Create a referral program
In a marketing world where marketers will say anything to get clients to take action, customers are more likely to trust the recommendations of people they trust before purchasing. Customers referred to your business by friends are also four times more likely to convert to paying customers. For this reason, you should consider creating a robust referral program to leverage recommendations from existing happy customers.
To set up a successful referral program, consider offering incentives such as discounts, gift cards, or cash to entice existing customers to refer your business to their friends. You should then market your referral program on your email newsletters or social media to amp up your life insurance marketing efforts.
Marketing your life insurance products is daunting and time-consuming, but it is not impossible. By investing in local SEO, starting an email marketing campaign, and building a referral program, you can get more people to notice and purchase your products.