Between Christmas Eve and New Year’s Eve the Apple’s App Store sales boomed to a rate which set a record of single-week and single-day sales over the holidays.
Apple customers spent over a whooping amount of $1.42 billion in a week and $386 million on the New Year’s Eve alone approximately.
The record setting sales are results of consumers’ willingness to spend money on the various apps and games. Which also gives the developer a chance to monetize their apps in different ways. The App Store tends to bring more in number of total sales since year before.
Sales of paid apps and games on the Apple Store were boosted in a likely manner. “2019 was the biggest year for Services in Apple’s history. We introduced several exciting new experiences for our customers, all while setting the standard for users privacy and security,” said Eddy Cue, Apple’s senior Vice President of Internet Software and Services. Apple is now focussing on shifting their business model more towards services.
According to various reports, apart from the App Store, Apple has been attempting to boost sales from the purchases of subscription services like Apple TV+ streaming service or Apple Care maintenance packages. While also making sales in Apple Music, Apple News, Podcasts, iCloud and Apple Arcade.
Apple also looks forward to enhance the customers experience with newly launched services focussing on solely to make the most of it. With almost millions of people using the Apple services on a daily basis the iPhone maker is looking to put more efforts in the services they offer. With the new introduction of Apple’s own credit card Apple Card.
Apple’s Services Business which include Podcasts, iCloud and the Apple TV app seems more likely to expand it features in more cities worldwide this year. Knowing to push it boundaries in technology and creating an unparalleled experience to its users.
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