In the coming months, Google will begin incorporating generative AI into its advertising operations, joining other major tech companies in adopting the technology. Based on an internal presentation for advertisers obtained by the Financial Times, the company intends to use AI to generate individual advertisements using materials supplied by human marketers.
Performance Max, a program offered by Google beginning in 2020 that uses an algorithm to determine ad placement, allocate budget, and create simple ad copy, will incorporate the new technology.
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The show, named “Artificial intelligence fueled promotions 2023,” portrays how generative artificial intelligence opens up additional opportunities for imagination. While Google already uses AI in its advertising to create straightforward prompts that entice users to make purchases, the introduction of generative AI will make it possible to develop more complex campaigns that are comparable to those developed by marketing agencies.
According to the presentation, advertisers can submit creative content related to a campaign, such as images, videos, and text. The AI will “remix” these materials to generate advertisements that target specific audiences and meet objectives like sales targets.However, given that AI-generated text can confidently assert falsehoods, there are concerns that the tool could spread false information.
Ad campaigns could become more imaginative and sophisticated as a result of Google’s incorporation of generative AI into its advertising operations. Advertisers can benefit from customized advertisements that help them achieve goals like sales targets and target specific audiences by making use of AI-generated content. Subsequently, this innovation can prompt better transformation rates and more powerful promoting techniques, giving organizations an upper hand in the developing computerized publicizing scene.
Google has already made it clear that it is testing the integration of AI into the interface for Google Ads. The component would assist brands and advertisers with making responsive inquiry promotions (RSAs) utilizing recommended titles and portrayals. Right now we’re uncertain on the off chance that the two highlights are connected.
