Chinese Philosopher Confucius once said, “Choose a job you love, and you will never have to work a day in your life.” This adage truly resembles the journey of our next inspiring businesswoman, Linda Grasso, the Chief Operating Officer at Digital Business Innovation Srl. Linda loves her job and finds it very inspiring. Whenever she achieves the desired results, she feels highly satisfied. According to her, the secret to success is the pinch of ambition that carries her to the end goals. She seeks motivation to be always better and never stops learning.
At Digital Business Innovation Srl, Linda works through Industry 4.0 to successfully surf the waves of paradigm shifts to thrive in a revolutionary future. Let us see how she accomplishes it.
The Rise of an Intriguing Mind
Since childhood, Linda engaged in activities that ignited ingenuity, challenges, and in volved disco vering new things. When the time came to select a profession, Linda knew in her heart that it was going to be engineering. Obtaining a master’s degree with honors and practicing as an industrial engineer, she pursued a business career where she could do something, she was passionate about.
Hence, she embarked on a path at an Italian innovative startup, Digital Business Innovation, as the Chief Operating Officer. Her mission in the company is the project management in the field of Industry 4.0, harnessing the power of the emerging technologies such as AI, IoT, Blockchain, Cyber Security, Smart Buildings, Fintech, Cloud SaaS, and 5G, through both operational and strategic approach.
Linda strongly believes that the current technology is highly proficient in several industry verticals and can bring a lot of benefits to business processes. She says, “We help companies, both SMEs and Global Brands, demystifying the paradigm shift of digital transformation to thrive in a revolutionary future.”
Revealing her experience and responsibilities, she asserts, “Working as an executive certainly involves lots of responsibilities. You need to manage different aspects and do your best to reach high performances, optimize time and cost, and coordinate the pieces of the puzzle so that they can fit together.” Linda, therefore, employs the lifelong learner attitude and never stops learning. With an open and learning mind, she pulls the levers and moves the business arena to survive in an ever-evolving world.
Staying Relevant to the Industry
Linda stays regularly active on social media channels such as Twitter and LinkedIn professionally. She consistently posts and shares insightful content about technology, digital transformation, innovation, business strategy, sustainability, and women leadership. Hence, she never misses out on any opportunity that can deepen and enrich her knowledge.
Understanding today’s interconnected world, tools, and staying relevant to the industry and clients, she says, “In today’s interconnected world we have powerful tools not only to acquire knowledge but also to spread it with other people. And that is what I try to do with my audience.
Followers notice the quality of your content and, if you want to keep them engaged, you need to reach their interest by conveying useful notions and giving a unique value.” When asked what it feels like to be recognized as a business influencer, she quotes, “I enjoy being recognized as an influencer in my business field and I am glad when people appreciate my commitment. Being an influencer is the new paradigm in the enterprise communication strategy and raising awareness on thought leadership is thus particularly important.”
Women Empowerment through STEM
Citing the empowerment of women in STEM as a favorite commitment, Linda believes that sustainability and gender equality are the keys to the world’s economic development. Reflecting her opinions on the same, she says, “Despite the progress made over the years, gender equality is sadly far away in the workplace and we must advocate for change. Women are at the heart of development, and it is a matter of fact they would bring greater advantages within companies if given more representation.”
“The fourth industrial revolution is driving the workforce transformation and it is important to analyze how women are involved in building the future of work; companies must build future strategies that work for women.”
Giving a solution, Linda asks us to seek the trends changing the nature of work. She wants us to have a look at how the trends such as automation, demands for digital skills, the emergence of new work models, may impact working women and intersect with existing barriers to women’s economic empowerment.
She asserts, “In my opinion, the answer to the real progress lies in our ability to apply humanity to the new changes that arise and humanity cannot absolutely ignore the achievement of gender equality in order to create a more sustainable world where we can combine skills to thrive together.”
Furthermore, Linda guides aspiring women citing, “My tip for the up-and-coming girls’ generation is following what really fascinates them. And if it is STEM, welcome. It is an interesting field and there are excellent job prospects. There are so many things to learn in science, technology, engineering, and math, and, more, I read that 80% of future jobs will require STEM education, so why not? Plus, we really need more inspiring women in this field. In my small way, I try to do my best to encourage businesswomen to be brave and never stop in front of bias. We need to make a difference, building a better future, and leaving no one behind.”
The professional journey of Linda Grasso depicts the importance of having ambition and pursuing the things you are passionate about with utmost dedication. It is a journey that teaches us to stay true to the objectives, make the best of our circumstances, take on responsibilities that matters the most.
She closes on a positive note, “Where do I see myself in the future? Well, I live my life day by day and set no limits. I do not know what the future holds for me, I hope something surprising. Meanwhile, I enjoy the journey!”