Revolutionizing Consulting Approaches!
The consulting services in Vietnam are witnessing remarkable advancements, driven by the increasing demand for professional guidance in steering regulatory intricacies. With the country’s growing integration into the global market, industries face progressing compliance requirements, particularly in sectors like technology and manufacturing. This shift underscores the importance of specialized consulting services to ensure seamless alignment with international standards and local regulations. The consulting sector enhances operational efficiency by addressing these challenges and empowers businesses to thrive in an increasingly interconnected world.
Tran Thanh Phuong, the Founder of ExtendMax Vietnam Company Limited, has demonstrated exceptional leadership in shaping the consulting domain. His approach is rooted in strategic thinking, integrity, and a people-first mindset, cultivating a culture of innovation and adaptability. Tran’s ability to identify market gaps and transform them into opportunities has been a hallmark of his leadership. He inspires his team and clients to achieve sustainable success. His relentless commitment to excellence has redefined how businesses approach regulatory compliance in Vietnam.
ExtendMax Vietnam Company Limited determines Tran’s vision and dedication. Established to address the pressing need for professional consulting in product conformity certification and import/export compliance, the company has become a trusted partner for global corporations. By bridging the gap between international businesses and Vietnam’s regulatory framework, ExtendMax provides tailored, end-to-end solutions that drive value and ensure compliance, positioning itself as a leader in the consulting industry.
Let’s explore Tran’s innovative strategies for consulting services:
From Market Gaps to Impactful Solutions
Tran’s inspiration stemmed from identifying gaps in the market and a passion for creating impactful solutions. Growing up in Vietnam during challenging times, Tran learned the value of persistence and adaptability early on. Tran started small businesses before transitioning to corporate roles at Coca-Cola, Carlsberg, and Heineken, where leadership and strategic management skills were developed.
By 2015, Tran identified a pressing need for professional consulting services in product conformity certification and import/export compliance, especially as Vietnam’s regulatory environment became more intricate. This realization led to the establishment of ExtendMax, which bridges the gap between global corporations and Vietnam’s regulatory framework.
Encouraging Innovation in the Workplace
Tran finds the most fulfilling part of the role in witnessing the growth of both clients and the team. Helping global technology companies overcome regulatory challenges and succeed in Vietnam brings immense pride.
Staying connected with the team is achieved through open communication, mentoring, and creating an environment that encourages innovation. For clients, transparency and a customer-centric approach are prioritized, ensuring their needs are understood and tailored solutions are provided.
Prioritizing Integrity and Innovation
He describes his leadership style as strategic and people-oriented. Key aspects include empowering the team, encouraging creativity, and maintaining a long-term vision. Prioritized values include integrity, innovation, customer-centricity, and adaptability. These principles guide ExtendMax’s journey to becoming a trusted partner for global brands.
Data-Driven Analysis and Flexibility
Tran approaches such situations with a combination of data-driven analysis and flexibility. Gathering all relevant information, evaluating risks, and considering multiple perspectives are essential. Challenges are viewed as opportunities to innovate and improve processes. Collaboration with the team and maintaining a clear vision help steer uncertainty effectively.
Trusted Partner for End-to-End Solutions
One defining moment for Tran was helping Amazon Web Services successfully import IT equipment worth tens of millions of USD into Vietnam. Their initial challenges with intricate regulations could have jeopardized their operations. ExtendMax provided end-to-end solutions, ensuring seamless compliance and importation. This achievement reinforced expertise and positioned ExtendMax as a trusted partner for global corporations.
Integrating Work and Life with Joy
For him, work is an integral part of life, not something to balance separately. Finding joy in work provides daily motivation. However, spending quality time with family, mentoring young professionals, and engaging in activities like reading and travelling help recharge and gain new perspectives.
Commitment to Continuous Learning
ExtendMax invests in continuous learning and adaptability. The team actively monitors legal updates, attends industry seminars, and engages with global partners to stay informed. Integrating digital tools into processes highlights innovation, ensuring efficient, future-ready solutions for clients.
Aiming for Global Leadership in Consulting
Tran’s long-term goal is to position ExtendMax as a leading consulting firm in APAC and globally. By helping international businesses direct Vietnam’s regulatory environment and supporting Vietnamese companies in expanding globally, ExtendMax aims to contribute to Vietnam becoming a hub for technology production and innovation in the region.
Inspiring the Next Generation of Leaders
He advises young entrepreneurs to focus on profoundly understanding their market and identifying gaps they can fill. Staying persistent, embracing continuous learning, and viewing challenges as opportunities for growth are essential. Building a strong team and prioritizing customer satisfaction is also important. Most importantly, maintaining integrity and staying true to core values is crucial.
Creating Real Value for Clients and Society
Tran hopes to leave a legacy of creating value for clients, the industry, and society. By bridging global corporations with Vietnam’s regulatory framework, ExtendMax contributes to sustainable development. Tran also aims to inspire the next generation of leaders by highlighting the importance of adaptability, integrity, and innovation in driving long-term success.
Vietnam’s Technology Hub Vision
ExtendMax is Vietnam’s leading consulting firm specializing in product conformity certification, import-export compliance, and IOR/EOR (Importer/Exporter of Record) services. Founded in 2015, ExtendMax has built a strong reputation by delivering comprehensive and innovative solutions that help global corporations overcome regulatory and legal challenges in the Vietnamese market.
Key Services Provided by ExtendMax:
- Product Conformity Certification: ExtendMax assists clients in ensuring their ICT products comply with Vietnam’s technical standards and regulatory requirements. This service includes consulting on testing, assessment, and certification to ensure products are market-ready.
- IOR/EOR Services: ExtendMax acts as international companies’ importer or exporter of record, enabling them to import or export products without establishing a local entity in Vietnam. ExtendMax handles customs clearance, tax declarations, and legal compliance, ensuring a seamless and timely import/export process.
- Consulting on Civil Cryptography and Cybersecurity Product Licensing: ExtendMax supports businesses in obtaining licenses for trading and importing civil cryptography products, meeting Vietnamese regulations’ strict and complex requirements. ExtendMax’s services include evaluating existing conditions, proposing compliance solutions, and preparing specialized documentation such as business and technical plans.
- Market Access Consulting: ExtendMax analyzes regulatory requirements, recommends roadmaps for obtaining necessary certifications and permits, and assists clients with documentation and government interactions to ensure smooth market entry.
Commitment to Excellence:
ExtendMax places customers at the centre of every activity. ExtendMax is committed to providing high-quality services, ensuring timely delivery, and adhering to all legal requirements. Transparency and innovation in processes set ExtendMax apart from others in the field.
Contribution to the Industry:
ExtendMax supports global technology corporations in accessing the Vietnamese market and assists Vietnamese companies in expanding internationally. Its goal is to contribute to making Vietnam a hub for technology production and innovation in the region.
