Twitter Changes to X league, as Elon Musk indicates Brand Transformation


Elon Musk, the owner of Twitter, announced that the social media platform will soon replace its logo and do away with the blue bird that has served as its hallmark for so long.

“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” Musk tweeted late Saturday.

He integrated Twitter into an organisation called X Corp. just six months after purchasing it for $44 billion, claiming that Twitter is a catalyst for developing the all-encompassing programme known as X. Later, in a statement, he said that a temporary X logo would be unveiled on Sunday.

Recently hired Twitter CEO Linda Yaccarino said that the X service is intended to be a “global marketplace for ideas, goods, services, and opportunities” in a message that Musk retweeted on Sunday. Along with audio, video, and text, it would also integrate payments and banking.

“Soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote in another post.

He did not specify if he would attempt to persuade people to stop using the phrase “to tweet,” which has become common use. Additionally, he altered his website bio to read “”; he now has 149 million followers and 111 paid subscribers to his account. That URL now directs users to Twitter.

Pressure from the new rival Threads by Meta Platforms Inc. coincides with Musk’s rebranding effort. After going live at the beginning of this month, Mark Zuckerberg’s service notched up 100 million users in less than five days. Threads uses users’ Instagram accounts and works like a more user-friendly, currently ad-free variation of Twitter.

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