Sine Digital, an independent performance marketing agency based in London, UK, has successfully secured $2.5 million in Seed funding from No Guarantees Productions, a theatrical production company. This investment will fuel the agency’s expansion in the U.S. market and support the advancement of new tools and technologies.
The funding will be allocated towards two primary areas of growth:
– U.S. Expansion: Enhancing the agency’s presence in the U.S. market and broadening its client portfolio.
– Tech Development: Focusing on the enhancement of creative insights, the introduction of new products like media mix modelling, and the development of marketing strategy toolkits.
Established in 2017 and under the leadership of CEO James Dale, SINE Digital is a performance marketing agency with a strong emphasis on independence. The agency boasts an in-house tech stack comprising a Marketing Cloud, Media Mix Modeling, Audience targeting, and AI-driven Creative Insights, all supported by a proprietary data warehouse that houses the largest dataset for the live entertainment sectors. With offices in New York and London, SINE Digital has demonstrated expertise in executing international campaigns for a diverse range of global brands, venues, and arts institutions.
SINE Digital, a pioneering performance marketing agency, has set its sights on becoming the global leader in the entertainment and sports sectors. Driven by its exceptional team and data science expertise, the agency is poised to transform audience reach by applying cutting-edge data-driven strategies.
Founded by a team of musicians and performers who recognized the potential of data science in connecting people with the experiences they cherish, SINE Digital has since supported over 400 live events. The agency has consistently delivered exceptional returns for leading global brands in the live entertainment and sports industries.
At the heart of SINE Digital’s success lies its dynamic team of data scientists, who develop innovative technologies that generate exceptional and sustainable returns for clients. The agency’s in-house tech stack includes the Marketing Cloud, Media Mix Modeling, and AI-powered Creative Insights. These tools seamlessly integrate with major marketing platforms and are fueled by real-time insights from the agency’s data warehouse.
SINE Digital’s data warehouse boasts an impressive 1 billion rows of enriched, GDPR-compliant data, making it the largest dataset in its sector. This extensive data repository enables the agency to provide unparalleled insights and targeted strategies to its clients, ensuring maximum impact and return on investment.
By harnessing the power of data science and cutting-edge technologies, SINE Digital is revolutionizing the way entertainment and sports brands engage with their audiences. With a mission to be the global leader in performance marketing for these industries, the agency is poised to continue its impressive growth trajectory and deliver exceptional results for its clients.
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